How to Build a Personal Brand as a Non-Designer

If you are a job seeker or entrepreneur, an authentic and distinct brand identity is essential for fast-tracking your success. However, you may have encountered the limitations of plug-and-play design tools like Canva. While these templates offer a convenient starting point, they can often restrict your creativity and leave you struggling to achieve a truly unique, authentic brand identity.

Additionally, hiring a professional designer may not always be a viable option - they can be unreliable or simply out of reach financially, especially for those just starting out.

This presentation aims to solve these problems by empowering you to harmonize your intuition with the power of AI. You'll learn how to leverage your own values, personality, and aspirations to create a compelling brand identity, while strategically incorporating AI-driven tools and techniques to enhance your design process.

Key topics covered include:

• Tapping into your intuition to define your brand's core elements

• Applying essential design principles for clarity, minimalism, and timelessness

• Harnessing AI assistants like ChatGPT, Bing Copilot, and MidJourney for research, ideation, and feedback

• Effectively communicating your vision to a professional designer, if desired

Whether you're launching a new business or revamping an existing one, this presentation will equip you with the knowledge and skills to craft an authentic, visually compelling brand identity - no artistic talent required.

ABOUT XULING WU

Xuling Wu is an AI artist and a versatile professional with expertise in innovating executive training programs, presenting, and problem solving with design thinking principles.

She is the founder of STEAM Dragons, a startup dedicated to solving today's challenges by combining technology with arts and humanity. In 2019, she was honored with the Soren Design Venture Award during the 2019 Pasadena Innovation Week for her expertise in human-centered design.

Xuling grew up in an artistic family. With her father and brother both accomplished artists, she long denied the creative side within herself. However, now empowered with AI, Xuling has harnessed AI and visual learning to master complex skills like medical terminology. As an AI artist, Xuling leverages tools like DALL-E 3, Midjourney, Bing CoPilot, and Canva to create unique, visually engaging content. She now believes that creativity, like leadership, can be developed. Her passion for innovation and her ability to blend technology with creativity make her an ideal guide for non-design background job seekers and entrepreneurs looking to create authentic branding designs. Xuling holds a certificate for Graphic Design from UC Riverside Extension.

Our virtual and in-person events regularly have attracted 5,000+ attendees since 2019 and our members span across different industries and backgrounds. Our attendees are from companies and startups such as Google, Salesforce, Twitter, Roblox, Verkada, Rippling, Lyra Health, Discord, Gong.io, Square, Affirm, Adobe, VMware, Dropbox, Atlassian, Tesla, Instacart, Notion, Coinbase, Airbnb, Blind, Robinhood, Eventbrite, Slack, Flexport, Betterup, Crunchbase, Wish, Stripe, Twitch and many more.