"Design is not just what it looks like and feels like. Design is how it works."—Steve Jobs

Join us for an immersive seminar on designing world-class products, hosted by Erik Ibarra, CEO of Calamine! Ideating, designing, and building great products requires you to ask and answer an endless number of questions—which ones matter, and how do you navigate the decision-making process?

What will you learn?

• Which design thinking method should you use for your product?
• How to design a product roadmap, and separate MVP features from next phase ideas
• Prototyping for any type of business
• How to approach development based on the type and size of your organization
  
• Learn how to test your product on real customers
• Why you need feeback from your team, and how to organize thoughts into a final product
• Benefits of assembling a Product Advisory Board

Who should attend?

• First-time entrepreneurs, as well as seasoned CEOs
• Product/design leads or teams
• UI/UX designers
• Sales and marketing teams

Erik Ibarra
Erik is the founder and CXO of Calamine, which helps startups and established companies build the next generation of healthcare products. Erik is a tech-entrepreneur who has founded 8 companies over 16 years. Prior to founding Calamine, Erik also founded BayouMenus.com (restaurant marketing platform), e-Borrow.com (e-commerce lending site), MassageWorx (sport therapy clinic), TicketSnap (app to challenge traffic tickets in Houston), and NavAssist (info platform for cancer patients). Through his current company, Calamine, Erik has helped clients tackle some of the largest challenges in healthcare—such as health system integration and interoperability, patient engagement, and UI/UX design.

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