How Do I? Human Centered Design

OU Innovation Hub

Are you looking for new tools to solve problems with an impact? Human-centered design (HCD) is a creative approach to problem-solving that focuses on understanding your customers. The process starts with understanding their needs and generating solutions that are tailored to them. It also means creating prototypes and getting them in front of your target population. This workshop will help early-stage entrepreneurs:• Identify their target customer by creating a customer archetype• Learn new ways to better understand their customer• Ideate solutions that fit their customers’ needs• Develop a prototype to pilot their product/serviceSpeaker: Claire Schroepfer, Director of Community Programs, OU I-CCEWClaire joined the I-CCEW staff in August 2021 and is excited for the opportunity work with entrepreneurs on high impact, real world problems that drive innovative solutions across the state and the nation. Prior to working at I-CCEW, Claire was with Tulsa Public Schools as a teacher, project manager, and strategy partner. Claire is a graduate of The University of Oklahoma, with a B.S. in Secondary Education, Masters in Educational Administration, and Doctorate in Education &amp; Policy Studies.

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How Do I? Human Centered Design

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