Hosts & Home Teams

Join Us for Hosts & Home Teams,

A Traveling Think-Lab on Modern STR + Destination Alignment

Tourism Is Entering a Critical Transition

Visitor behavior is shifting.
Housing pressure is rising.
Communities are asking harder questions.

Destination organizations are increasingly expected to create alignment across systems that were never designed to work together.

Hosts & Home Teams™ was created to meet that moment for the home team…and the host.

By lunch, you should understand this problem better than most people in your market.

By five PM, you will have a usuable framework to implement Monday.

Hosts & Home Teams™ exists because Jenn Barbee identifies system breakdown early.

She has led hundreds of destinations through structural change, most notably leading the charge in the shift from brochure marketing to digital infrastructure. She understands how destination systems fail: slowly, unevenly, and at human cost.

The indicators are clear.

Workload has increased without authority.
Trust has eroded across roles.
The operating model no longer reflects how places are actually hosted.

This is not a people problem.
It is a systems design failure.

Jenn named it. The response confirmed it. She’s written 130+ essays on this Gap.

Hosts & Home Teams™ is the applied work of diagnosing misalignment inside destination systems and rebuilding function before loss becomes irreversible.