Home Stager Business Course - Build a Business You Love

Are you ready to turn your Creativity into Profit and Start a Successful Home Staging Business? We teach you how!

By Stagedhomes.com

Select date and time

Location

Online

About this event

Professional Home Staging is a viable business and career opportunity. Thousands of people have found their way into this industry – being led by their desire to use their creativity and earn income, while also having an opportunity to be an entrepreneur. This industry attracts people from all walks of life. It is not ageist or sexist and anyone can succeed when they have a firm foundation and support, and put in the effort required to grow a thriving business. That is where the Stagedhomes® Accredited Staging Professional® (ASP®) Business Course come in. We teach people how to Stage® professionally and properly so they represent the industry and the profession with integrity and continue to elevate our standards.

The Accredited Staging Professional (ASP) Course is 3 Consecutive Days if attending Virtual Live or via Self-Paced Webinar that you can attend at your leisure. You can email questions or call trainers and owners to help you understand all concepts and processes.

Our course has been reviewed for Quality and Content and is Accredited by the International Association of Home Staging Professionals® (IAHSP®) – the world’s largest Home Staging Trade Association.


Our ASP® Stager Business Course covers all the aspects of what to do to be successful and teaches you:


  • How to understand the mindset of the Real Estate Agent, Seller, Builder and Investor Client
  • How a Stager fits in the process of listing and selling a house and why a client would hire us
  • What to do to set up your business from filing business docs, bank accounts, material development and business logistics
  • How to position your services and business for success
  • How to structure your business and growth strategies
  • Pricing specifics for your market – so you don’t have to guess at what and how to charge for your services
  • Who your target clients are and how to find them
  • How to Stage® occupied and vacant properties
  • How to grow a team over time
  • What you can expect to earn as a professional home stager
  • What type of items you need to acquire to support your projects and how to charge for your Staging furnishings
  • Warehousing and Wholesale Buying
  • Marketing strategies for success – you receive a 100 page book on Marketing written by an expert Marketer, a successful Home Staging business owner and the President and CEO of Stagedhomes.com, Jennie Norris


Also INCLUDED in your Tuition:


  • Access to the Staging University® – a private online educational resource only for ASP® graduates – full of business forms, contracts, proposal templates, consultation forms, marketing pieces, and other resources to help you succeed
  • FAST Track – Focused Accelerated Stager Training – an added 16+ hours of webinar education on Business and Marketing Topics
  • 100+ hours of added webinar education from the Home Staging Talk Show Live – a weekly broadcast show about Home Staging covering business topics, logistics, motivation, marketing, and more.
  • Professional Online BIO and website you build to gain exposure from our site that is optimized in order for the public to find YOU
  • Your tuition comes with a full-year membership in IAHSP® – the International Association of Home Staging Professionals® – the world’s largest and longest running Home Staging Trade Association.
  • Access to added Education on Buyer Trends, Luxury Staging, Investor Staging, Cultural Diversity, Short Term Rental Staging, Working with Seniors, Color Experts, Photography, Decorating and Re-Design and more
  • Opportunity to attend the IAHSP ConEXPO – the largest industry educational conference – a true Celebration of our Staging Industry
  • Wholesale Market Tour Access to teach you how to shop wholesale and save lots of money off items you want and need to support your staging projects
  • Social Media Groups and Pages for ongoing support and sharing. From Facebook, Instagram, LinkedIn and Twitter – our social media presence is strong and interactive with our leaders and members sharing what they know to help our graduates succeed.
  • International Opportunities – we have members in over 20 countries – our reach is truly global and we can connect you with stagers around the world if that is your goal


We offer you the only trifecta of credentials in staging. This means you have the most comprehensive and highest level of training in the home staging industry.

Frequently asked questions

Question: I've already been Staging for years. How will this course help my business?

Running a business is an ongoing process - and if you did not take a foundational course to get started, you could benefit from learning the professional process, pricing, communication strategies, creating proposals, consultations and understanding how to market to win business.

Question: How much money do I need to start my Home Staging business?

It varies, but the investment in starting an ASP Home Staging business is relatively small compared to other businesses. The cost of basic ASP Staging education is approximately $1895 - and we do have specials. Plan for $3000 for education, marketing materials, website, and business filings.

Do I need any prior experience or training to start my Staging business?

Many professional designers and decorators have earned their ASP Designation, and successful Stagers have come from all backgrounds and walks of life. The 3-day ASP Stager Business Course is a starting point, and teaches what you need to know to be successful, whether brand new or experienced.

I'm shy, but people tell me I'd be a good Stager. Is this for me?

Making cold calls and sales presentations to RE Agents is not for everybody. Many ASP Stagers work with other Stagers behind the scenes on larger projects for an hourly rate or a fixed fee. You may want to look at the ASA Course for Assistants that uses your creativity without sales pressure.

I'm not an Interior Designer. Do I need prior design experience to take this course?

Absolutely not! We teach you the concepts and techniques of Staging and you will learn what to do in class. We'll help you develop your natural talent, so you'll be able to excel in Staging. Remember Staging is NOT decorating or design, therefore you need no prior design experience.

Are there any yearly fees to keep my designation current?

Your ASP designation, membership to the Staging University and feature page on the Stagedhomes.com website are included in your course tuition. You will need to renew your membership for a nominal fee each year to be considered a current ASP, to continue use of logos, and access the Staging U.

Are there any scholarships or financial aid for the course tuition?

Stagedhomes does offer a Grant Program for those who qualify. It helps reduce the tuition and we do not offer full scholarships. For payment options please contact us at 800-392-7161.

Organized by

We KNOW Home Staging

The owners and leaders of Stagedhomes are all ACTIVE IN the industry they serve. The Leadership Team for Stagedhomes.com is comprised of highly successful professional Home Stagers. We all got our start like you – wondering how to get growing and what class to take. We found our way into the industry and received a firm foundation provided by the Accredited Staging Professional® (ASP®) Course.

We own successful Home Staging Businesses and teach what works. President & CEO, Jennie Norris, got started in 2002, and to date she and her teams have Staged more than 7,000 properties. Collectively, our Leadership Team has over 170 years of experience and over 22,000+ properties Staged, with some of the largest Home Staging warehouses in the world housing large volumes of decor and furniture used to tastefully Stage properties for sale.

Free