Herman Wakefield

To say the architecture and design world can take itself a bit too seriously would be an understatement. Herman runs the Instagram account @northwest_mcm_wholesale, which offers honest, outsider takes on popular and sometimes cringeworthy trends in design and architecture. He’s teaching us to laugh at ourselves, but beyond the humor lies a cutting-edge lesson on design communication: how can we incorporate internet culture into the stubborn and occasionally stodgy world of architecture and design?