Heineken's Designated Driver Program

Be the MVP of the Night – Take the Heineken 0.0 Pledge! 🍻✨

Heading to UBS Arena? Heineken is celebrating responsible fans with our Designated Driver Initiative! By pledging to stay alcohol-free for the night, you’ll score:

✅ A complimentary Heineken 0.0 – our refreshing, alcohol-free beer

✅ 1 registration = 1 Entry for a chance to win exclusive prizes

✅ The satisfaction of getting your crew home safely

It’s simple: Drive. Pledge. Celebrate.

Join us in raising a Heineken 0.0 and celebrating safe, unforgettable nights together.

Show your pledge ticket at the Heineken 0.0 Kiosk outside the Heineken Terrace
to receive your complimentary Heineken 0.0.

No purchase necessary to participate in the sweepstakes.

HEINEKEN® 0.0 NEW YORK ISLANDERS DESIGNATED DRIVER SWEEPSTAKES

Full Official Rules

NO PURCHASE NECESSARY TO ENTER OR WIN. PURCHASING A PRODUCT WILL

NOT IMPROVE YOUR CHANCES OF WINNING.

THE HEINEKEN® 0.0 NEW YORK ISLANDERS DESIGNATED DRIVER

SWEEPSTAKES (“SWEEPSTAKES”) IS OPEN ONLY TO LEGAL RESIDENTS OF

THE UNITED STATES WHO ARE TWENTY-ONE (21) YEARS OF AGE OR OLDER AS

OF DATE OF ENTRY AND RESIDE IN THE STATES OF CONNECTICUT, NEW

JERSEY AND NEW YORK. SWEEPSTAKES IS GOVERNED EXCLUSIVELY BY THE

LAWS OF THE UNITED STATES.

BY ENTERING, YOU AGREE TO THESE OFFICIAL RULES, WHICH ARE A BINDING

CONTRACT, SO READ THEM CAREFULLY BEFORE ENTERING. WITHOUT

LIMITATION, THIS CONTRACT INCLUDES CERTAIN RELEASES FROM YOU AND A

LIMITATION OF YOUR RIGHTS AND REMEDIES, INCLUDING A WAIVER OF YOUR

RIGHT TO A TRIAL BY JURY.

1. ELIGIBILITY:

The Sweepstakes is open to all legal residents of the United States residing in the

states of Connecticut, New Jersey and New York who are 21 years of age and

older at time of entry except as set forth below.

Notwithstanding the foregoing, the following individuals and members of their

families (parents, grandparents, children, siblings, spouses) and immediate

household members (whether related or not) are not eligible for participation:

employees, officers, and directors of HEINEKEN USA Inc. (“Sponsor”), New York

Arena Partners, LLC, New York Islanders Hockey Club, L.P., together with the

National Hockey League (“NHL”), its member clubs, NHL Enterprises, L.P., NHL

Enterprises Canada, L.P., NHL Enterprises, Inc., National Hockey League

Enterprises Canada, Inc., NHL Enterprises B.V., Intra-Continental Ensurers,

Limited, NHL Interactive CyberEnterprises, LLC, NHL Network US, L.P., NHL

Network US, Inc., NHL WCH 16, LP, NHL WCH 16, Inc., NHL WCH 16 US, LP,

NHL WCH 16 US GP, LLC, NHL WCH 16 Canada Holdco, Inc., NHL WCH 16 US

Holdco, LLC, National Hockey League Foundation, NHL Foundation, any entity

that may be formed by the NHL member clubs, and each of their respective

subsidiaries or affiliated entities, including any entity which, now or in the future,

controls, is controlled by, or is under common control with the NHL or any of its

member clubs, and the directors, officers, employees, partners, shareholders,

owners and agents of the above entities (the foregoing NHL entities, collectively,

the “NHL Entities”), and their respective parent, subsidiary, and affiliated

companies, their respective printers, and advertising, promotion, an fulfillment

agencies, alcoholic beverage suppliers, wholesalers, distributors, and importers,

and alcoholic beverage retailers. All federal, state, and local regulations apply.

2. START/END DATES:

The Sweepstakes occurs during each New York Islanders home game between

the Registration Dates beginning at 12:01 a.m. Eastern Time (ET) on 10/11/2025

and ending at 11:59 p.m. ET on 4/14/2026.

3. HOW TO ENTER – Internet Entry: To enter, during a designated New York

Islanders regular season home game date during the 2025/2026 season, find and

scan the QR Code on applicable point-of-sale signage using your mobile phone’s

camera to visit the EventBrite registration page or directly visit

https://www.eventbrite.com/e/heinekens-designated-driver-program-tickets-

1681266917609?aff=oddtdtcreator. Follow the on-screen entry instructions to

pledge to be a Designated Driver for your crew at the New York Islanders game,

and complete the registration page to enter the Sweepstakes. Normal time rates,

if any, charged by Internet service provider will apply. All Internet entries must be

submitted by 11:59 p.m. ET on 4/14/2026.

There is a limit of one (1) registration per person per game date. By submitting

an entry, entrants fully and unconditionally agree to be bound by these Official

Rules and the decisions of Sponsor and its appointed agents, which will be final

and binding in all matters relating to the Sweepstakes. Any entry submitted on

behalf of another individual or using another individual’s information, providing any

incorrect, inaccurate, fake or false information during registration, or attempting to

submit more than the allowable number of entries by using alternate names,

emails, addresses, or other method shall result in all such entries being

disqualified. Please note that there is a limit of one (1) prize per individual,

household, street address, and/or email address during any six (6) month

period across all HEINEKEN USA Inc. promotions, regardless of brand

(Amstel, Carta Blanca, Dos Equis, Heineken, Indio, Murphy’s, Newcastle, Red

Stripe, Strongbow, Tecate, and Tiger).

4. PRIZES:

All Sweepstakes prize details are at Sponsor’s sole discretion. Prizes to be

awarded “as is” and any and all warranties and/or guarantees (if any) shall be

subject to the prize manufacturer’s terms; therefore, winners agree to look solely

to such manufacturer(s) for any such warranty(s) and/or guarantee(s), if any. Any

prize depiction is for illustrative purposes only and shall not be relied upon. No part

of any prize includes any alcoholic beverages. Prizes are not transferable or

redeemable for cash. No substitutions of prizes by winners are allowed, but

Sponsor reserves the right to substitute a prize of equal or greater value at its sole

discretion.

• NOTE: there is a maximum of one (1) prize award per person, email

address or household during the entire Sweepstakes Period. If eligible

entries are less than the scheduled number of prizes available, then the

associated prize awards shall not be awarded.

• Sponsor reserves the right in its sole discretion to substitute any

merchandise item with an alternate merchandise item of approximate equal

or greater value, based upon availability.

Prize Award (1): one prize will be available to be randomly awarded. The prize

consists of: one (1) $100 gift card from the Sponsor designated gift card provider.

Gift card subject to the terms and conditions of the issuing gift card provider policy.

Approximate retail value (“ARV”) of prize: $100.

Winner must accept delivery of prize in the method as solely determined and

designated by Sponsor. Prize award shall only be shipped to the designated

winner’s residential address as provided at the time of initial online entry, and shall

be shipped via the shipping carrier as solely determined and designated by

Sponsor. Allow approximately 8 – 12 weeks for prize delivery. Once shipped,

prize shall be considered awarded and fulfilled, and Sponsor shall not be

responsible for any lost, late, delayed, undelivered, misdirected, misdelivered,

damaged, or stolen shipment, any shipment not received for any reason or delivery

or any incorrect shipping address provided by winner during online registration. In

the event of any delivery issues, prize award shall not be replaced or substituted

with any alternate prize award or compensation, and winner shall look only to

designated shipper/carrier and not to Sponsor.

All expenses and travel costs incurred as a result of seeking, winning, and/or

making use of a prize are the sole responsibility of winner. All federal, state, and

local taxes, fees, and surcharges on any prize are the sole responsibility of

winner of the prize.

5. ODDS OF WINNING:

Odds of winning a prize are dependent on the number of eligible entries received.

6. WINNER SELECTION, NOTIFICATION, AND VERIFICATION:

Potential prize winner will be selected in a random drawing to be held on or about

4/16/2026 from among all eligible entries received to select one (1) potential prize

winner.

Drawing will be conducted by Sponsor or its appointed agent, and all decisions are

final. Potential winner will be contacted by telephone and/or email. If the potential

winner cannot be reached within forty-eight (48) hours of first notification attempt,

if any prize or prize notification is returned as undeliverable, if the potential winner

rejects his/her prize, or in the event of noncompliance with these Official Rules,

such prize will be forfeited and an alternate winner will be selected from among all

remaining eligible entries, time permitting. Upon forfeiture of any prize, no

compensation will be given.

Potential winner will be required to sign and return, where legal, a Declaration of

Eligibility and Liability/Publicity Release within three (3) days of notification that

he/she is a potential winner. No potential winner will be an official winner until any

required paperwork has been returned and eligibility has been formally verified by

Sponsor. If the potential winner fails to comply with these Official Rules and/or to

submit any required paperwork within the designated time period, he/she will be

automatically disqualified and the prize may be awarded to an alternate winner.

7. LICENSE AND RELEASE:

By participating and/or accepting a prize, entrants and winner acknowledge and

agree to release and hold harmless Sponsor, Administrator, Sponsor’s advertising

and promotional agencies, New York Arena Partners, LLC, New York Islanders

Hockey Club, L.P., together with the National Hockey League (“NHL”), its member

clubs, NHL Enterprises, L.P., NHL Enterprises Canada, L.P., NHL Enterprises,

Inc., National Hockey League Enterprises Canada, Inc., NHL Enterprises B.V.,

Intra-Continental Ensurers, Limited, NHL Interactive CyberEnterprises, LLC, NHL

Network US, L.P., NHL Network US, Inc., NHL WCH 16, LP, NHL WCH 16, Inc.,

NHL WCH 16 US, LP, NHL WCH 16 US GP, LLC, NHL WCH 16 Canada Holdco,

Inc., NHL WCH 16 US Holdco, LLC, National Hockey League Foundation, NHL

Foundation, any entity that may be formed by the NHL member clubs, and each of

their respective parent companies, subsidiaries, affiliates, shareholders, partners,

members, representatives, agents, successors, assigns, employees, officers, and

directors (“Released Parties”) from any and all liability for loss, harm, damage,

injury, cost, or expense whatsoever, including, without limitation, property damage,

personal injury, and/or death that may occur in connection with, preparation for,

travel to, or participation in the Sweepstakes, or participation in, possession,

acceptance, and/or use or misuse of any prize or participation in any Sweepstakes-

related activity, including, but not limited to, any claims based on publicity rights,

defamation or invasion of privacy, and merchandise delivery. Sponsor shall not be

responsible for any cancellations, delays, diversions, substitutions, or omissions

whatsoever by any other persons providing any services to winner, including any

results thereof, such as changes in services or location necessitated by same.

Sponsor is not responsible if any part of a Sweepstakes prize cannot be awarded

due to acts of God, acts of war, natural disasters, weather, or acts of terrorism.

Sponsor shall not be liable for any loss or damage to personal belongings. Entrants

who do not comply with these Official Rules or who attempt to interfere with this

Sweepstakes in any way shall be disqualified. There is no purchase required to

participate in the Sweepstakes or to win any prize in the Sweepstakes. A purchase

does not increase odds of winning.

8. ADDITIONAL TERMS:

Sponsor reserves the right to alter, suspend, or terminate the Sweepstakes at any

time and with or without notice if, in Sponsor’s sole discretion, the integrity of the

Sweepstakes becomes or is likely to become compromised in any way. In the

event the Sweepstakes is terminated prematurely, all eligible entries received prior

to the Sweepstakes termination or suspension date will be included in the next

prize drawing. No automated devices, bots, and/or other programs and/or software

are permitted. All entries become the sole and exclusive property of Sponsor and

will not be acknowledged or returned. Delivery of a prize will require a residential

street address located within the states of CT, NJ and NY. Sponsor is not

responsible for late, incomplete, invalid, unintelligible, misdirected, technically

corrupted, or garbled entries, which will be disqualified, or for problems of any kind,

whether mechanical, human, or electronic. Only fully completed entries are

eligible. Proof of submission will not be deemed to be proof of receipt by Sponsor.

In case of a dispute as to the identity of any Internet entrant, an entry made by

Internet will be deemed made by the authorized account holder of the email

address submitted at the time of entry. The “authorized account holder” is deemed

the natural person who is assigned to an email address by an Internet access

provider, service provider, or other online organization that is responsible for

assigning email addresses for the domain associated with the submitted email

address. A potential winner may be requested to provide Sponsor with proof that

the potential winner is the authorized account holder of the email address

associated with the winning entry.

If for any reason the Sweepstakes is not capable of running as planned, including

due to infection by computer virus, bugs, tampering, unauthorized intervention,

automated entries, fraud, technical failure, human error, or any other cause beyond

the control of Sponsor that corrupts or affects the administration, security, fairness,

integrity, or proper conduct of the Sweepstakes, Sponsor reserves the right, in its

sole discretion, to disqualify any individual who tampers with the entry process and

to cancel, terminate, modify, or suspend the Sweepstakes. Sponsor assumes no

responsibility for any error, omission, interruption, telephone or other

communications malfunctions, deletion, defect, delay in operation or transmission,

communications line failure, or theft or destruction of, unauthorized access to, or

alteration of entries. Sponsor is not responsible for any problems or technical

malfunctions of any telephone networks or lines, computer online systems,

servers, or providers, computer equipment, software, failure of any email or entry

to be received by Sponsor on account of technical problems or traffic congestion

on the Internet or at any website, any combination thereof, or otherwise, including

any injury or damage to entrant’s or any other person’s computer related to, or

resulting from, participation or downloading of any materials in the Sweepstakes.

Sponsor and its agents are not responsible for printing, distribution, or production

errors and may, in their sole discretion, rescind, cancel, suspend, modify, or revoke

this Sweepstakes based upon any such error without liability. If by reason of a

printing, computer, or other error more prizes are awarded in a prize category than

the number set forth in these Official Rules, all persons purportedly making valid

claims will be included in a random drawing to award the advertised number of

prizes available. In no case will more than the advertised number of prizes be

awarded. Antifraud detection devices may be used for verification purposes. In the

event there is a discrepancy or inconsistency between disclosures or other

statements contained in any Sweepstakes materials and the terms and conditions

of the Official Rules, the Official Rules shall prevail, govern and control.

Sponsor’s failure to enforce any term of these Official Rules shall not constitute a

waiver of that provision. Headings are solely for convenience and will not be

deemed to affect in any manner the meaning or intent of the documents or any

provision hereof.

Caution: Any attempt by an entrant to deliberately damage any website or

undermine the legitimate operation of the Sweepstakes may be a violation of

criminal and civil laws, and should such an attempt be made, Sponsor

reserves the right to seek damages from any such person to the fullest extent

permitted by law.

IN NO EVENT WILL THE RELEASED PARTIES BE RESPONSIBLE OR LIABLE

FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT,

INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES

ARISING OUT OF ENTRANT’S ACCESS TO, AND USE OF, THE WEBSITES

AND/OR THIS SWEEPSTAKES, OR ENTRANT’S DOWNLOADING FROM

AND/OR PRINTING MATERIAL DOWNLOADED FROM ANY WEBSITES

ASSOCIATED WITH THE SWEEPSTAKES.

9. DISPUTES AND GOVERNING LAW:

The parties waive all rights to trial in any action or proceeding instituted in

connection with these Official Rules, including, without limitation, the

Sweepstakes. Any controversy or claim arising out of, or relating to, these Official

Rules and/or the Sweepstakes shall be settled by binding arbitration in accordance

with the commercial arbitration rules of the American Arbitration Association. Any

such controversy or claim shall be arbitrated on an individual basis and shall not

be consolidated in any arbitration with any claim or controversy of any other party.

The arbitration shall be conducted in New York City, New York.

THESE OFFICIAL RULES AND THE INTERPRETATION OF ITS TERMS SHALL

BE GOVERNED BY, AND CONSTRUED IN ACCORDANCE WITH, THE LAWS

OF THE STATE OF NEW YORK WITHOUT REGARD TO ITS CONFLICTS OF

LAWS AND RULES. For any matters that are not subject to arbitration as set forth

in these Official Rules and/or in connection with the entering of any judgment on

an arbitration award in connection with these Official Rules and/or the

Sweepstakes, the parties irrevocably submit and consent to the exclusive

jurisdiction and venue of the state and federal courts located in or closest to New

York City, New York. The parties agree not to raise the defense of forum non

conveniens.

10. USE OF DATA:

Sponsor will be collecting personal data about entrants online, in accordance with

its Privacy Policy. Please review Sponsor’s Privacy Policy at

https://www.heinekenusa.com/privacy-policy. By participating in the Contest,

entrant hereby agrees to Sponsor’s collection and usage of his/her personal

information and acknowledges that he/she has read and accepted Sponsor’s

Privacy Policy.

11. LIST OF WINNERS:

To obtain a list of winner(s), send a self-addressed, stamped envelope, with

sufficient postage, to Winners List, Heineken® 0.0 New York Islanders Designated

Driver Sweepstakes, P.O. Box 248, Woodbridge, NJ 07095. All requests for a list

of winners must be postmarked by 6/15/2026 and received by 6/30/2026.

12. NHL & TRADEMARKS

NHL ENTITIES (DEFINED ABOVE) WILL HAVE NO LIABILITY OR

RESPONSIBILITY FOR ANY CLAIM ARISING IN CONNECTION WITH

PARTICIPATION IN THE SWEEPSTAKES OR THE PRIZE. THE NHL ENTITIES

HAVE NOT OFFERED OR SPONSORED THE SWEEPSTAKES IN ANY WAY.

New York Islanders trademarks and copyrights are the property of the Islanders.

All Rights Reserved.

13. SPONSOR: HEINEKEN USA Inc., White Plains, NY.

©2025 HEINEKEN® 0.0 Alcohol Free Malt Beverage. Brewed in Holland. Imported by HEINEKEN

USA, White Plains, NY.

New York Islanders Hockey Club, L.P. (the “Islanders”), New York Arena Partners, LLC, and the

NHL Entities, are not a sponsor of the Sweepstakes, and are in no way responsible for the

administration of the Sweepstakes, the verification of winners or the fulfillment of prizing. All

inquiries regarding the Sweepstakes should be direct to Sponsor or Sweepstakes Administrator,

Million Dollar Media.

NHL and the NHL Shield are registered trademarks of the National Hockey League. © NHL

2025. All Rights Reserved.