About DevGuild: Pricing Strategy

Whether you’re selling to individual developers, teams or the enterprise - effective pricing is key. But most SaaS founders price too low or wait too long to drive up their annual contract value. Join Heavybit, Reify and 100+ leading founders and execs to discuss how they’ve priced and packaged their developer and infrastructure products for growth and profitability.

For more information visit heavybit.com/devguild/pricing-strategy

First Speakers Announced!

We're thrilled to announce Michael Dearing, Founder of Harrison Metal, and Fred Stevens-Smith, Co-founder and CEO of RainforestQA, as our first speakers for DevGuild: Pricing Strategy.

We're also excited to announce that Reify's Michael Bernstein will be our MC. Early bird tickets are available now, don't miss your chance.

Michael Dearing

Michael Dearing is the founder of Harrison Metal and an investor and advisor in several developer-focused companies including PagerDuty, StackMob, and Recurly. In addition to teaching General Management and Pricing Strategy through Harrison Metal, Dearing has dedicated his life to helping entrepreneurs productize new technologies and build successful businesses. He has held several positions in Stanford University’s School of Engineering and the d.school and is the former SVP and General Merchandise Manager at eBay.

Fred Stevens-Smith

Fred Stevens-Smith is the Co-founder and CEO of Rainforest QA where he oversees all product, sales, marketing, operations and support. As a founder, he’s held almost every function in the organization including closing the company’s first million in sales. In just five years and under his leadership, the company has grown from 2 to 80+ employees, more than 10xed revenue, and continued to double ACV year over year.

Topics

Through keynotes and case studies, we’ll offer you tactical advice from well-known experts on the following topics:

• How your market, operating costs, and competitors affect your pricing strategy;

• How companies can better influence the technical buyer’s purchasing decision;

• Non-linear pricing and value-based sales;

• Multi-tiered product line pricing;

• Channel-based pricing and audience segmentation; and,

• Failures and successes in pricing developer and infrastructure products.

Our committee is currently reviewing speakers. If you're interested in submitting a talk, email events@heavybit.com.

This event is a safe space, you must abide by our code of conduct.