GV Lunch & Learn: Selling Technology: Beyond the Spec Sheet

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GV Lunch & Learn: Selling Technology: Beyond the Spec Sheet

Technology sales, developing an account plan, sales strategy.

By Global Ventures at the Research Park at FAU

When and where

Date and time

Wednesday, June 29, 2022 · 12 - 1pm EDT


Global Ventures at FAU 3651 FAU Boulevard #Suite 400 Boca Raton, FL 33431

About this event


Technology sales require strict adherence to standards, strong features, and advanced functions, but having the best specifications is not enough to close deals and secure ongoing business. This presentation will identify the building blocks of an account plan that will help you uncover the specific goals, priorities, and stakeholders that steer purchasing decisions. This will help to align your sales strategy to meet your account's objectives, position your unique value above your competition, and gain earlier insight to key growth opportunities.

Speaker Bio:

Roberto Muñoz is a Certified Business and Executive Coach with FocalPoint Coaching. He assists his clients to bring clarity to the complexities of selling technology and managing account relationships in a B2B environment. Roberto spent more than 25 years in Senior Account Management for flagship telecommunications vendors like Motorola and CommScope where he contributed to earn a prestigious position in the market. Roberto relies on relationship building to develop trust within an enthusiastic team that is committed to collaborate towards success. He has been a resident of Parkland, FL since 1998 and enjoys cooking and long walks with his wife Rocio.

About the organizer

Sales Ended