Green Bundle

Institute of the Environment and Sustainability

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Join UCLA environmental economist <A HREF="https://www.ioes.ucla.edu/person/magali-delmas/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Magali A. Delmas</A>, writer <A HREF="https://www.ioes.ucla.edu/person/david-colgan/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">David Colgan</A>, Environmental Media Association President & CEO <A HREF="https://www.green4ema.org/staff/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Debbie Levin</A> and Elizabeth Drake of <A HREF="https://www.bonterra.com/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Bonterra Organic Vineyards</A> as we dive into specific ways companies can use the <A HREF="https://www.ioes.ucla.edu/article/a-guide-for-companies-on-how-to-bundle-green-benefits-with-consumer-perks/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">The Green Bundle</A>’s strategies to reach a vast, largely untapped consumer market. Actor and activist Olesya Rulin will moderate the discussion. Delmas and Colgan's new book, <A HREF="https://www.amazon.com/Green-Bundle-Pairing-Market-Planet/dp/1503606414" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">The Green Bundle</A>, offers communication techniques for pushing consumers in a sustainable direction. The event includes a panel discussion, premiere screening of mini-documentary on organic wine and reception featuring Fetzer wine.
Parking is available at <A HREF="https://goo.gl/maps/9yoENcqRxvu" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">structure 2</A> for $12.

UCLA La Kretz Garden Pavilion

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Green Bundle

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Green Bundle

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