Search traffic accounts for more than half of all referral traffic for most news publishers, and the search results page is one of the most competitive arenas for attracting new readers. Join this webinar to learn the fundamentals of SEO, including editorial best practices, tactics for improving your page's visibility, and free tools for surfacing keywords that bring readers interested in your reporting.

This webinar is open to members of Institute for Nonprofit News, the Local Independent Online News Publishers, the Detroit Journalism Cooperative, the NJ News Commons, the Colorado Media Project and the Association of Alternative Newsmedia.

Use this EventBrite to sign up for a Google Fundamentals webinar, which will be done via video conference in small groups with either consultant Ashley Woods Branch or Ned Berke.

This webinar will cover:

Setting up Search Console
Applying for Google News
Editorial best practices for SEO
Tactics for building inbound links
Identifying effective keywords

Since we'll be doing the webinars in small groups of 6 people or less, we will have plenty of time to answer your questions during this 90-minute seminar.

After you sign up, we'll send you information on how to access the webinar, and a note about the things we will need you to do in advance.

If you have any questions, feel free to contact Stefanie Murray at the Center for Cooperative Media at murrayst@montclair.edu.

Google Fundamentals is part of the Audience Development Fundamentals webinar series coordinated by the Center for Cooperative Media at Montclair State University under grants from the Knight Foundation and Facebook. More than 250 individuals from dozens of news organizations in the Institute for Nonprofit News, the Local Independent Online News Publishers, the Detroit Journalism Cooperative and the NJ News Commons organizations have benefited from these webinars, which also include Facebook Fundamentals, LinkedIn Fundamentals, Newsletter Fundamentals, Membership Fundamentals and a series on Google Analytics. You can see the current lineup on our Eventbrite profile.