Google Analytics Training with Phil Pearce

Phil is  the Analyics Director and co-founder ofAccelerate Agencybased in the UK. Over the past 16 years Phil has been helping clients improve their analytics and search engine marketing through the introduction of new tools and disruptive techniques. “Fail Fast – Succeed Faster" is the motto behind Phil's approach. Phil is renowned for his in-depth technical skills and the ability to solve business challenges through innovative technological solutions. Prior to going independent, Phil worked for optimisation agency Conversion Works as a Google Analytics and search specialists and several other agencies prior to that. Phil holds a BA in Business Studies from the University of Luton. He is a GAIQ certified as well as holding search marketing certifications from all two main search engines (Google and Bing).Nico spent two years working as Head of Communications for Youzign, a SaaS graphics design software platform, as the company scaled from startup to seven-figure company, before coming to OggaDoon. He has travelled across the world working in PR and helping online companies scale. His expertise is conversions and online marketing.

Accelerate Agency & Oggadoon

About the Trainer:
<UL>
<LI>Phil is an industry expert and thought leader who has worked on National Geographic, Marie Currie, ITV.com, Quidco and Bristol University websites. He has also done over 50 international talks. https://www.slideshare.net/phildpearce/presentations </LI>
<LI>More about Phil is here: <A HREF="https://www.linkedin.com/in/philpearce/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">https://www.linkedin.com/in/philpearce/</A> <A HREF="https://twitter.com/philpearce" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">https://twitter.com/philpearce</A></LI>
</UL>
Do you need to upskill your inhouse team on Google Analytics?
<UL>
<LI>Do you want to update & automate your monthly client report?</LI>
<LI>Are you only using Analytics for reports, but missing the insight & opportunties?</LI>
<LI>Do you want to be trained by an Industry Expert with over 16 year experience, who has worked on some of the largest websites in the world?</LI>
</UL>
Who is this workshop suited to?
<UL>
<LI>Digital Marketers, Project Managers & Developers.</LI>
</UL>
Topics covered
<UL>
<LI>How to analyse and report</LI>
<LI>Analysing customer journey</LI>
<LI>Understanding value of social media</LI>
<LI>Analyse keywords for SEO and traffic sources</LI>
<LI>Understanding customer behaviour with site search and search console queries</LI>
<LI>Setting up and using marketing tracking</LI>
<LI>Setting up profile filters and goals</LI>
<LI>Creating reports and exporting data</LI>
<LI>Custom dashboard</LI>
<LI>Ecommerce tracking and conversion reports</LI>
<LI>Using funnel analysis to track conversions on your site</LI>
<LI>Introduction to Google Tag Manager (GTM)</LI>
<LI>Introduction to Data Studio</LI>
</UL>
Take Aways
<UL>
<LI>Active bookmarks to reports from the session</LI>
<LI>20 generic GA dashboards</LI>
<LI>50 generic GA filters</LI>
<LI>4 Google Sheet automation examples (utm tagging, cost data upload, setting download, dimensions download) </LI>
<LI>Copy of the Slides from the Session</LI>
</UL>
Plus 30mins of free phone support from a GA expert.
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Google Analytics Training with Phil Pearce

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Google Analytics Training with Phil Pearce

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