Google Analytics for Beginners and Advanced Users

American Marketing Association Phoenix (AMA Phoenix) is the leading educational, networking and career-building resource for Phoenix marketing professionals.Established more than 50 years ago, AMA Phoenix is the only professional marketing association in Arizona that covers all disciplines in the marketing spectrum.AMA Phoenix hosts a variety of monthly, quarterly and yearly programs, events, workshops and discussions that introduce the latest industry trends and developments, along with valuable networking events that bring together the best marketing minds in the region.ABOUT USThe American Marketing Association, Phoenix Chapter (AMA PHX) is a 501(c)3 non-profit and volunteer run organization with the mission to connect, support and empower the Greater Phoenix area marketing community through education and professional development.VISIONRun by members, for members, AMA PHX’s vision is to be the Phoenix Metro area’s most relevant force and voice for the marketing industry, providing the most comprehensive combination of knowledge and resources to propel marketers forward in their careers and organizations.MISSIONThe mission of the AMA PHX is to build a community, connecting Phoenix Metro area marketers through insightful programs, diverse educational resources, impactful networking experiences and career building and advancement opportunities.Join the top industry group for Phoenix Metro area for marketing, advertising and public relations professionals, AMA Phoenix →https://amaphoenix.org/membership/why-join-amaLike us on Facebook:https://www.facebook.com/amaphoenixFollow us on Twitter:https://twitter.com/amaphoenixFollow us on Instagram:https://www.instagram.com/amaphxFollow us on LinkedIn:https://www.linkedin.com/company/2381297/adminWatch us on YouTube:https://www.youtube.com/channel/UCYcnpEiar47v8LPZIEZSGoQ

AMA Phoenix

Join Ben Holland and AMA Phoenix in this deep dive of Google Analytics, as Ben discusses what you need to know to become an analytics pro.

<h3>SAVE THE DATE: SEPTEMBER 9, 2021</h3><h3>Google Analytics for Beginners and Advanced Users</h3>When you understand the data within your business, as a marketer you can make smart decisions. You do not want to miss this webinar if you are a marketing professional or analyst!

In this deep dive of Google Analytics' Universal Analytics, IQ Certified Ben Holland discusses what you need to know to become an analytics pro. First, Ben will cover the admin section of the platform showing you how to filter out company IPs, clean up your data, how to use views, and more. Next, Ben will cover what the front end of analytics does and what every marketer should be paying attention to, focusing on data that will help them understand their audience better. Then, Ben will teach you how to interpret a very common occurrence, a spike in your traffic. Finally, Ben will teach you how to implement Google Analytics with Google Tag Manager and report using Google Data Studio.

Attendees of this webinar will walk away with key takeaways and practical actions to bring back to the office:
<ul><li>How to set up the admin side of Google Analytics
</li></ul><ul><li>How to use the front end of Analytics and what is important to look at evaluate
</li></ul><ul><li>How to determine what causes a spike in traffic
</li></ul><ul><li>A review of useful tools for marketing
</li></ul>
This presentation is for marketing professionals, marketing managers and analysts responsible for analyzing and developing marketing programs.
Zoom Link: <a href="https://us02web.zoom.us/j/86961717251?pwd=Yk5sY2R6aDhqaENhTWtFK0NPNWR2QT09" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">https://us02web.zoom.us/j/86961717251?pwd=Yk5sY2R6aDhqaENhTWtFK0NPNWR2QT09 </a>About the Speaker:Ben Holland has 15 years of experience in entrepreneurship and marketing. He has been a sole contractor and a leader of 15+ people teams, leading and creating the budgets and marketing plans. He has been blessed to win nine marketing awards and has been recognized nationally, most notably appearing on the front page of The New York Times. He has had the opportunity to work with great mentors while serving on four different marketing boards and was honored to be president of the American Marketing Association, Phoenix Chapter in 2017-2018. He is a goal-oriented, data-driven businessman who welcomes any challenge.<h3>This event is Thursday, September 9, 2021 at 3:00pm-4:00pm.</h3>

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Google Analytics for Beginners and Advanced Users

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Google Analytics for Beginners and Advanced Users

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