Google Analytics for Beginners and Advanced

AMA Puget Sound (formerly PSAMA) is the premier professional marketing association in Washington state.Our mission is to advance the careers of all marketing practitioners in the Puget Sound through education, events, networking, industry news and resources, and job opportunities. We are part of the global American Marketing Association network.

AMA Puget Sound

Tap into insights from your website and grow your business.

In this deep dive of Google Analytics' Universal Analytics, IQ Certified Ben Holland discusses what you need to know to become an analytics pro. This webinar will cover the admin section of the platform letting you know how to filter out company IPs, clean up your data, how to use views and more. We'll review what the front end of analytics does and what to pay attention to.We'll then go over how to solve a very common occurrence: a spike in your traffic Finally, you'll learn how to implement Google Analytics with Google Tag Manager and report using Google Data Studio.

About the Speaker<a href="https://www.linkedin.com/in/benmfholland/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Ben Holland,</a> VP Partnership Coordinator, <a href="https://www.signaturebrandfactory.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Signature Brand Factory</a>

Ben has 15 years of experience in entrepreneurship and marketing. He has worked as a sole contractor and a leader of 15+ people teams, creating and leading the budget and marketing plans. He has been blessed to win 9 marketing awards and many national PR opportunities; most notably an appearance on the front page of The New York Times. He has had great mentors from his time on four different marketing boards and was honored to be president of the American Marketing Association in Phoenix. He is a goal-oriented, data-driven businessman who welcomes any challenge. Websites: <a href="http://www.SignatureBrandFactory.com" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">www.SignatureBrandFactory.com</a>, <a href="https://lonearme.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">www.LOnearMe.com</a>, <a href="https://www.scorpsweep.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">www.ScorpSweep.com </a>

AMA Puget Sound North End MarketMixer

Obsidian Beer Hall

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Google Analytics for Beginners and Advanced

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Google Analytics for Beginners and Advanced

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AMA Puget Sound North End MarketMixer

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