Roadmaps are a visual tool used to communicate and align many audiences. Yet why do most of them just look so boring? Now-Next-Later is a great start in breaking bad patterns but there’s more to rethinking the roadmap.
Great ones show goals, priority and optionality. They capture direction, discovery and delivery. Yet they stay simple enough for everyone to understand. Learn about 12 visual styles you can choose from to deliver the message and keep the audience interested. Let’s turn your roadmaps from dull documents into powerful tools.
Phil Hornby is the cohost of Talking Roadmaps - the podcast dedicated to exploring the craft of roadmapping. Phil and the Product Culture team help companies like NewStore, Camunda, Genomics England, Socure, Toast, and Kaleyra achieve their product visions through advising, forums, workshops, and private coaching. The Product Culture CPO Forum creates a space where members share best practices and work to become better leaders.
