During this part of our series, we will dive into the world of digital advertising. Through digital marketing, businesses can create targeted campaigns that reach a wide audience at a relatively low cost. In today's competitive market, an effective digital marketing strategy is essential for any small business that wants to succeed.
---
Meet Your Instructor: Lauren Smalley
Lauren Smalley is the founder of Elle Digital Co., a boutique digital agency specializing in paid digital marketing. She has been in the digital marketing game for 15 years, and likes to say that she's been running Facebook ads since ads first launched on the platform. She's a central Kentucky native and proud University of Kentucky alum (x2), currently living in Lexington with her husband and two children.
