Getting into Sync Music Licensing

Learn how to get your music placed in TV, film & ads with sync expert Dave Rogers. Tips, strategies & real-world insight.

Getting Into Sync Music Licensing

Sync licensing is one of the most consistent income opportunities available to producers, songwriters, and composers — but success depends on understanding both the creative and business realities of the sync world.

This Music Alliance session provides a practical introduction to how sync licensing works, how music is selected for film, television, advertising, and digital media, and how creators can position their music for long-term placement and income.

What This Session Covers:

• How sync licensing works in today’s music industry
• The roles of music supervisors, publishers, and libraries
• What makes music sync-ready
• Ownership, splits, and rights considerations
• Exclusive vs. non-exclusive licensing models
• Metadata, delivery standards, and organization
• How placements generate income over time
• Common mistakes creators make when pursuing sync
• Building a catalog with licensing in mind
• Long-term career strategy for sync-focused creators

Who This Session Is For:

• Producers and songwriters new to sync licensing
• Composers interested in film, TV, and media placement
• Independent artists seeking additional revenue streams
• Music Alliance members looking to diversify their careers

No prior sync licensing experience is required. Concepts are presented in a clear, practical way, with an emphasis on professional expectations and real-world application.

This session is educational and conversation-driven, designed to help music creators understand how to approach sync licensing strategically and sustainably.

This event is part of Music Alliance’s ongoing educational programming for music creators.