GenZ RedY Asia Pacific Consumer Workshop - Singapore

Where do Gen Z consumers in Asia Pacific source their shopping information from and how does this vary across the region and across the globe?

What are their shopping habits and what do they dislike most about today's retail offer?

How important is social and environmental responsibility to the Gen Z consumer ?

m 1nd-set and blueprint are hosting the first Asia Pacific edition of the GenZ RedY consumer insights workshop at the Sands Expo & Convention Centre in Marina Bay, Singapore on Sunday 12 May to provide answers to your questions about how you can start to prepare and adapt your strategy to address what will be the biggest consumer group by 2028.

The workshop will take place in the Melati Junior Ballroom - 4011 (level 4). It will start at 4pm and end at 6.30pm, with the welcome coffee and tea networking session commencing at 3.30pm. The workshop will close with a drinks reception where wines and drinks will be served courtesy of the event sponsors.

This Asia Pacific edition is kindly sponsored by Nestlé and Ralph Lauren as Platinum Sponsors, Beam Suntory, Babor, Loacker, MessyWeekend, True Gum and William Grant as Gold Sponsors and Rebels 0.0% as Drinks Sponsor.

Organisers Blueprint and m1nd-set have announced that they will be extending their support to the Asia Pacific Travel Retail Association (APTRA) for the Singapore edition of the GenZ RedY workshop. Special conditions will be given to all members of the regional trade association. (See below for details.)

Tailored to all GTR sectors, airports, airlines, cruise & ferry companies, retailers and brands, the workshop will dive into Gen Z behaviour across the Asia Pacific region, their expectations and desires when shopping in travel retail.

GenZ RedY will also help stakeholders to identify and explore actions that positively impact the young traveller segment’s satisfaction and spend levels.

Please note that ticket prices are in USD.

The fee for this in-depth workshop is US$300, which includes refreshments, a drinks reception and the full report of the insights that will be shared exclusively with attendees. An early bird rate of US$225 is available until 15 March. APTRA members will benefit from a preferential rate of US$240 with an early bird rate of US$210. Early bird rates will be available until March 15th at midnight CET. The APTRA discount code can be obtained from APTRA or by writing to mbarrett@m1nd-set.com.

N B. If you wish to pay by credit card (or Paypal) please opt for the Paypal payment method. This will take you through to the Paypal Portal. Your email will be required by Paypal to access the credit card payment page, but you will NOT be required to open a Paypal account.

PLEASE NOTE THAT PLACES ARE LIMITED SO BOOK EARLY TO AVOID DISAPPOINTMENT.

Agenda:

15.30 -16.00 : Welcome tea and coffee

16.00 -18.00 : Insights presentations, interactive debates & discussions.

1 8.00 - 18.30 : Closing drinks reception

W hat you will learn:

1. General attitudes & behaviour

2. Travel & booking habits

3. Attitudes towards TR shopping (segmentation)

4. Performance indicators

• Footfall, conversion and purchase rates
• Drivers and barriers to footfall
• Drivers and barriers to conversion

5. Touch Points throughout the trip

6. Decision-making

• Planning level of purchase
• Moments when deciding specific product to purchase
• Purpose of purchase
• Price comparison before deciding to buy / not to buy

7. Time spent in the DF shop

8. Actual shopping basket

• Categories purchased
• Share of wallet
• Share who buys on promotion / DF Exclusives
• First time buyers / familiarity with brand

9. Sales staff interaction and influence

10. Sustainability

• Concerns about living and shopping in a sustainable way
• Most important areas when thinking about sustainability
• Reasons to look for sustainable products in DF
• Expectation to find dedicated space to sustainable products in the DF shop
• Impact of sustainability on brand image and perception
• Communication about sustainability of beauty products in DF

11. AI / VR

12. Top 10 rules to be GenZ RedY

We look forward to welcoming you there and exploring together how you can get GenZ RedY.

N B. To pay by credit card please choose the Paypal payment option. As the online payment method by credit card is via the Paypal payment portal, your email will be required by Paypal to access the credit card payment page.

HOWEVER, PLEASE NOTE THAT YOU DO NOT NEED TO HAVE A PAYPAL ACCOUNT, NOR WILL PAYPAL REQUIRE YOU TO OPEN AN ACCOUNT, IN ORDER TO COMPLETE THE PAYMENT.