Generative Engine Optimization: Optimizing Your Website for AI

When customers ask AI instead of Google, does your business come up? Learn how to optimize your website for AI search with Thomas Peterson.

When people have a question, more of them are skipping the search results and asking ChatGPT, Google's AI Overviews, Copilot, or Perplexity instead. Those tools don't hand back a list of ten links. They give one answer, and they decide which businesses get mentioned in it.

So the question for your business or nonprofit is no longer just "do we show up on Google?" It's "when someone asks AI about what we do, does our name come up?"

That's what Generative Engine Optimization (GEO) is about. Tom Peterson of Splash Social Marketing will walk through how AI tools find and choose the information they use, and what small businesses and nonprofits can do to give themselves a better shot at being included.

You'll learn:

• How AI-driven search differs from traditional search, and what that means for your website
• What makes content easy for AI tools to understand, trust, and reference
• How your reviews, listings, and online presence outside your website play a role
• Quick ways to check how AI tools describe your organization today
• Practical changes you can make without rebuilding your website

No technical background needed. This session is built for owners, executive directors, and anyone responsible for how their organization shows up online. Come with your questions, and leave with at least one thing you can change on your website this week.

The Business Playbook Lunch Series is a free monthly education series hosted by Mighty Manatee IT at the Community Foundation of South Lake. Food is not provided, so feel free to bring your own lunch.