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We invite you to a night of networking and discussion on the design principles of gamification. Admission is free, catering is served! Thanks to PA Consulting for sponsoring.

Gamification or Gameful Design has been an increasingly popular approach for improving the user’s motivation and experience when interacting with digital applications. As a result, the number of gameful designers has been steadily increasing in the past years, as well as the reports of successful gamification projects. Today the method of gamification is widely used in design since it is thought to help to solve many problems in UX. The appropriate use of gamification and well-chosen game mechanics can become a valuable tool for UX designers on the way to increasing user engagement of the product as well as conversion rates.

***THIS EVENT IS FILLING UP FAST. ADMISSION IS FREE BUT YOU NEED A PASSCODE. PLEASE SEE HOW TO OBTAIN YOUR CODE BELOW.***

Gamification is defined in HCI as “the use of game design elements in non-game contexts”. Adding game elements to make an interface fun, understandable and enjoyable can improve the user experience. Done right, it has shown to significantly increase engagement and conversion because people are driven by competition, curiosity and a determination to succeed, and these are all elements that can be applied to non-gaming contexts. Problem-solving, challenges, discovery, and immersion are examples of game mechanics that make an experience much more enjoyable.

Gamification offers you as the designer a huge array of game mechanics that you can employ in order to make your gamified features fun and exciting for your players. However, it’s important to choose a mix of features so as to support the mission of the business, and in a careful way -- paying attention to the exact needs and nature of what is involved -- whilst ensuring that players aren’t overwhelmed because of too many features.

***THIS EVENT IS FILLING UP FAST. ADMISSION IS FREE BUT YOU NEED A PASSCODE. PLEASE SEE HOW TO OBTAIN YOUR CODE BELOW.***

So come join us at this discussion to hear from experienced professionals their take on this technique. Learn of their applications and adaptations from missteps. The discussion will be useful for User Experience professionals, students and enthusiasts alike, who want to be informed of gameful designs that offer unique feature sets for engaging users longer than imaginable.

Meet the speakers:

[1] Andrzej Marczewski is a Gamification Consultant & Designer. Senior Solution Consultant at Motivait. Founder and blogger at Gamified UK. Judge for the 2013, 2014, 2015 and 2016 Serious Play Awards. Keynote speaker on gamification at events including Gamification World Congress 2013 / 2014 /2015, CGCloud, SocialNow in Portugal, Ark Group annual conference and others. Awarded "Best Contribution to the Gamification Industry" at the 2016 Gamification World Congress. Since 2011, he has been involved in all things gamification, has been voted one of the top 3 gamification experts in the world by Gamification World Congress four years running and winning the accolade in 2016.

Andrzej will give talk on using gamification to ensure user centric design, considering player type lenses and more.

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More speakers and agenda for the day is to be announced in due course, please check back soon.

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Group Website: http://london.uxconnect.org

Join our Meetup community here

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Our Partner:

PA Consulting - We’re a firm that helps organisations harness the power of innovation and break-through technologies. We put innovation at the heart of every project we work on. Our services include Digital Strategy & Business Design, Agile Transformation & Delivery, Digital Engineering, Business & Intelligence Analytics.

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HOW TO OBTAIN YOUR CODE:

You can obtain a passcode through any of the following:

1. RSVP here and do nothing. You may be selected at random in the days leading to the event after we exhaust the guest list from below
2. Express your interest to volunteer at the event for moderating or crowd control. Only 2 slots available
3. Are you competent to coach and mentor people, and develop yourself doing so? Register for FREE on our mentors portal here https://uxconnect.org
4. Are you a business in the industry with interesting value offerings? Then create your company profile (as Service user-type) for FREE exposure here https://uxconnect.org
   
5. Got a career issue or burning UX related question you need answers to? Remember problem shared is halved so seek solutions on our forum here http://qa.uxconnect.org
6. Or simply help develop confidence in others by sharing knowledge/solution to their issues and questions on the forum

Do any of the above, you will be noticed and will receive an email with your passcode within 72 hours. For help or if no code after 72hrs, please drop me an email at hello[at)uxconnect.org

Your contribution to the community in any little way you can will be appreciated. It’s all PASSION!