Future of Market Research: Feedback on Tomorrow with the Consumers of Today
Date and time
How can we create meaningful research results when consumers are reacting to a future state they might not understand?
About this event
This event is hybrid! Attend in person or virtually! This is a brown bag event. Please bring your own lunch. Light refreshments will be available.
Rapid advancement, particularly in industries like automotive and technology, can find researchers asking questions about an uncertain future. How can we create meaningful research results when consumers are reacting to a future state they might not understand? Escalent shares some approaches used today, including the use of design thinking techniques, to frame today's market research for tomorrow's solutions.
ABOUT THE SPEAKER:
Jason Mantel, Managing Director, Automotive & Mobility, Escalent
Recognized as a corporate leader and visionary, Jason leads the Automotive & Mobility practice at Escalent. With over 25 years of experience in automotive and research, he is focused on fostering emerging methods to differentiate his team in the industry.
Escalent is an award-winning top human behavior and analytics advisory firm specializing in industries facing disruption and business transformation. As catalysts of progress for more than 45 years, our strategies guide the world’s leading brands through big decisions. We accelerate growth by creating a seamless flow between primary, secondary, syndicated, and internal business data streams, providing consulting and advisory services from insights through implementation. Escalent is headquartered in Livonia, MI with top-level talent all over the globe.
