FUSION Book Launch Event at Book Passage

denise lee yohn

Come celebrate the launch of FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, the new book by brand leadership expert Denise Lee Yohn.
<UL>
<LI>Hear a short talk by Denise about how Brand-Culture Fusion is the antidote to today's corporate culture crisis.</LI>
<LI>Meet others who are interested in brand, culture, employee experience, customer experience, and leadership.</LI>
<LI>Enter to win giveaways.</LI>
</UL>
Light refreshments will be served and Denise will sign purchased copies of the book.
Learn more about Denise and her new book at http://deniseleeyohn.com. 
Praise for FUSION:
"Leaders everywhere are trying to build great brands, but few realize how powerfully brands are shaped by the cultures of their organizations. This compelling book shows how to connect the image you present to the outside world with the values and norms that operate inside your world of work."
<UL>
<LI>Adam Grant, New York Times bestselling author of Originals, Give And Take, and Option B with Sheryl Sandberg</LI>
</UL>
 "Denise Lee Yohn hit a home run with her first book, What Great Brands Do. Now she's written FUSION and it is just as provocative. Denise proves beyond a shadow of a doubt that great companies are powered by brand-culture fusion. I highly recommend this book!"
<UL>
<LI>Ken Blanchard, coauthor of The New One Minute Manager® and coeditor of Servant Leadership in Action</LI>
</UL>
"Denise Lee Yohn's FUSION should be on every business leader's reading list this year.  It provides the much-needed antidote to the culture and leadership crisis corporate America is experiencing."
<UL>
<LI>Marshall Goldsmith, The Thinkers 50 #1 Leadership Thinker in the World</LI>
</UL>

Book Passage store (at the Ferry Building)

Sorry, online ticket sales have ended.  But you can still buy tickets (admission or admission plus book purchase) at the door.  Any questions?  Contact Denise at http://deniseleeyohn.com/contact.

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