From Startup Scrappy to Enterprise Ready: Branding That Scales With You

Live podcast episode 4 with Graeme Boyce, Business Planning and Brand Management expert on Cansulta.

Your brand is more than a logo. 

It’s the story your company tells every time you hire a new employee, meet a customer, pitch an investor, or launch a product. Done well, brand clarity can turn confusion into confidence, chaos into consistency—and position your business to scale.

In this live episode of Turnaround Tuesdays, brand strategist and serial entrepreneur Graeme Boyce shares how companies can use vision, mission, and values to build a brand that grows with them. 

Drawing on decades of experience starting and selling ventures across industries—from batteries to cannabis to sports and events—Graeme has seen firsthand what happens when organizations embrace brand alignment… and the pitfalls when they don’t.

What you’ll learn in this session:

• Why vision, mission, and values aren’t just “nice-to-have”—they’re survival tools
• How brand guidelines create consistency across executives, staff, and customer touchpoints
• Lessons from startups, SMEs, and scaling enterprises on getting branding right
• Common pitfalls when leaders neglect brand early (and how to avoid them)
• Real stories of CEOs who undermined their own brands—and what you can learn from their mistakes

This is a candid, practical conversation designed for leaders who want to ensure their brand keeps pace with their growth, and who understand that consistency builds credibility.

Don’t miss this chance to hear Graeme’s “brand hammer” approach—why clarity beats confusion, and how to make your brand work for you at every stage of your company’s journey.

Register now for free to join us live!

Can’t make it?
Register and we’ll share the recording, links, and exclusive offers and gifts afterward.

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Back by popular demand! Re-introducing...

TURNAROUND TUESDAYS, the business podcast.

Cansulta is proud to restart our online series featuring our expert Cansultants and partners discussing today's most relevant business topics.

Join us every other Tuesday starting in September 2025 for Turnaround Tuesdays, where founder Alexandra features a seasoned expert sharing real-world examples and cases from the trenches, along with their top tips & advice.

This isn't your everyday business webinar. These are not introductory concepts or beginner topics. It's a highly-focused conversation to help you discover meaningful strategies and actions to take to see significant progess and change in your organization. Each session is designed to help you turn around a critical aspect of your business.

WHO should attend?

• C-Suite and Executive leaders in small and mid-sized enterprises
• Startup Founders, investors, and advisors
• Executive Directors, CEOs and other Nonprofit executives
• Entrepreneurs and SME owner-operators

WHAT is this?

Moderated interview & conversation, hosted by Cansulta's Founder & CEO, Alexandra. No slides. No videos. Just real talk, tips, and tales from the real world.

WHY attend?

Real talk from professional consultants, advisors, and experts that you won't hear elsewhere. Plus, attendees will receive access to exclusive resources & private offers.

Learn more about the new podcast on our blog: https://www.cansulta.com/blog/turnaround-tuesdays-business-podcast/