Let’s be honest - we’ve all heard it before. Brand and demand need to work together. It’s not a revelation, it’s common sense.
And yet… senior B2B marketers are still stuck trying to prove the value of long-term brand investment. Still battling short-termism. Still explaining – again - why awareness and trust are just as important as leads and pipeline value.
This session isn’t about rehashing what we already know. It’s about how to make it stick—with the board, the wider business, and across your marketing teams.
We’ll explore how agile ways of working help align brand and demand, break down silos, and build a marketing engine that connects to commercial goals.
Join our expert panel of B2B marketing leaders as we dig into:
· How to stop the cycle of one-and-done campaigns
· Why brand can (and should) drive pipeline
· Practical, always-on frameworks that don’t burn out your team
· How to connect brand and demand to boost CLTV and revenue
· How to break down silos and work towards common commercial goals
If you’re trying to educate the business, prove marketing’s value, and deliver consistent performance across brand and demand - this is your session.
