From Cost Center to Competitive Advantage: Unlocking the Power of IT

Live podcast episode 5 with Debby Kruszewski, Fractional CEO / CXO / COO and Solutions Architect on Cansulta.

Too often, IT teams are seen as the “quiet” cost center—keeping the lights on but sitting on the sidelines of business strategy. The truth? IT has hidden strengths that can become your company’s biggest competitive advantage.

In this Turnaround Tuesday, consultant Debby Kruszewski will show how to change the conversation around IT. You’ll discover practical ways to leverage your technical teams, unlock innovation, and drive results that matter to your whole organization.

This isn’t about buzzwords or theory—it’s about real stories, proven tactics, and simple shifts that transform IT from overlooked to indispensable.

What you’ll learn:

• How to uncover IT’s untapped potential beyond “keeping systems running”
• Communication tactics that build trust and bridge gaps between IT and the business
• Practical steps to shift IT from reactive support to proactive value creation
• Real-world examples of IT-led improvements that boosted culture, collaboration, and growth

Who should attend:

• CEOs and executive leaders who want to get more from their IT investment
• Operations and HR leaders seeking stronger cross-functional collaboration
• Nonprofit and SME executives ready to align tech with mission and outcomes
• Entrepreneurs scaling their teams and infrastructure for growth

Join us live to see how IT can become one of your organization’s most powerful levers for transformation.

Register now for free to join us live!

Can’t make it?
Register and we’ll share the recording, links, and exclusive offers and gifts afterward.

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Back by popular demand! Re-introducing...

TURNAROUND TUESDAYS, the business podcast.

Cansulta is proud to restart our online series featuring our expert Cansultants and partners discussing today's most relevant business topics.

Join us every other Tuesday starting in September 2025 for Turnaround Tuesdays, where founder Alexandra features a seasoned expert sharing real-world examples and cases from the trenches, along with their top tips & advice.

This isn't your everyday business webinar. These are not introductory concepts or beginner topics. It's a highly-focused conversation to help you discover meaningful strategies and actions to take to see significant progess and change in your organization. Each session is designed to help you turn around a critical aspect of your business.

WHO should attend?

• C-Suite and Executive leaders in small and mid-sized enterprises
• Startup Founders, investors, and advisors
• Executive Directors, CEOs and other Nonprofit executives
• Entrepreneurs and SME owner-operators

WHAT is this?

Moderated interview & conversation, hosted by Cansulta's Founder & CEO, Alexandra. No slides. No videos. Just real talk, tips, and tales from the real world.

WHY attend?

Real talk from professional consultants, advisors, and experts that you won't hear elsewhere. Plus, attendees will receive access to exclusive resources & private offers.

Learn more about the new podcast on our blog: https://www.cansulta.com/blog/turnaround-tuesdays-business-podcast/