From Bland to Brilliant: How to Transform Brands with Design

Experience an eye-opening hands-on workshop packed with behind-the-scenes content, insider strategies, and real-world case studies that reveal how visual choices dominate perception and shape our decisions – and discover how you can transform that insight into creative inspiration and professional success as a branding expert.

Note: Bring a pen and paper. This workshop is held on campus at the School of Visual Arts.

Exact location details are provided in your confirmation.

Image Credit: Roswitha Rodrigues

Faculty:
Roswitha Rodrigues, Co-founder, creative director, Magical Monkey

Study with Roswitha Rodrigues at SVACE this Summer, view courses.

View all Design & Advertising Courses

Student Work

Oleg Zeylikovich, 'DOSE PERFUME’ BRANDING
Visual Branding – Roswitha Rodrigues

Student Work

Jessica Petuzzi, ‘Aroma’ Body Care Branding
Visual Branding – Roswitha Rodrigues

Faculty: Roswitha Rodrigues, Co-founder, creative director, Magical Monkey

Education

BA, Conservatory of Music, Vienna; MA, with honors, University of Vienna; School of Visual Arts

Professional experience includes

Director, producer, Fovea Films; design director, Ryan Drossman MARC, USA

Clients have included

A&E, History Channel, Arm & Hammer, CUNY, Fiji Water, Gym Source, HarperCollins, Jatheon, LRC South Africa, Moviefone, The New York Times, Nikkei America, Planned Parenthood, Verio, Rheingold Brewing Company, Scholastic, TDK, Vertis, Warner Books

Festivals and screenings include

Bangkok Design Week; Documentary Edge Festival; Transatlantyk Festival; A-Design Film Festival; International Motion Festival, Cyprus; International Documentary Film Festival; Pause Fest; Seattle Design Fest; OxDocs; Design Indaba Festival; Toronto Digifest

Awards and honors include

Gold Paragon Award, Silver Medallion Award, National Council for Marketing and Public Relations; Silver Award, Promax; American Corporate Identity Award; Print Regional Design Annual; Advertising Women of New York; GDUSA; Graphis Design Annual; International Design Award, Self-Promotion Design Award, HOW; Creativity Award, Ad Age