Navigating AI in Business: Tools, Tactics, and Use Cases with the Wisconsin School of Business

September 3-9: Take part in an email and video series at your convenience
September 13: Take part in an optional in-person event at UW Madison with a panel of industry leaders in AI.

Your Instructor:
Alan Stoffer, Teaching Faculty, Tech Product Marketing, Marketing Leadership Institute, Wisconsin School of Business

Who this course is for:
Whether you're a business professional looking to stay ahead of the curve or an entrepreneur seeking to harness the power of AI for your venture, this short course offers practical insights and actionable strategies to help you thrive in an AI-driven landscape.

Cost:
Free

Format:
This unique short course from the Wisconsin School of Business brings content to life with short videos from Wisconsin School of Business faculty and peer engagement in an accessible, easy to digest format.

The course begins with a series of e-mails, one per day, for five days starting on September 3. Each email highlights a principle with a short video by the instructor and potential assignment/reflection.

In the following week, participants are invited to attend an optional live in-person session on September 13 at UW-Madison. The session will highlight a facilitated panel discussion with industry and university experts in AI. You will have the opportunity to take a deeper dive on course topics and interact with peers who share similar interests. The panel will include insights from:

Jake Athey, VP, Acquia
Ishita Chakraborty, Faculty, Wisconsin School of Business
Charlie Scott, CMO, Golgix

Overview:
Learn how to effectively use AI in your business with actionable insights and real-world cases.

This course is designed to demystify the world of artificial intelligence (AI) and equip participants with essential knowledge for navigating an AI-driven future.

This course explores the fundamentals of AI, including its underlying principles and how it works. Participants will gain an understanding of the various applications of AI in business, with a focus on identifying potential use cases across marketing, sales, customer service, and analytics.

Key takeaways:
After completing this course you will be able to:

Identify challenges and opportunities of AI in business
Learn about the importance of building your brand today for an AI-driven future
Develop insights about managing a future workforce that is immersed in AI
Learn about the pros and cons of different AI tools
Learn from examples of leading companies using AI today

Discover the fundamentals of how AI works, learn how it is changing the business and marketing landscape, and gain practical insights into common AI tools beyond ChatGPT. In this course, your instructor will show you how to break through the AI content landscape and leverage these technologies to drive innovation and competitive advantage within your organization. Join us and unlock the full potential of AI for your business.

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BONUS - Make a Day of It on Campus at UW Madison: Those who are attending the live QA session may wish to attend the UW Marketing Summit that is taking place at the same time and place. You will have the opportunity to spend the day hearing from researchers and top executives about how AI is changing their businesses and how industries are adapting. UW alumni are offered a special discounted rate to attend the conference. Register for the UW Marketing Summit (you will need to register for this event separately from the free micro-course).

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About the Instructor:
Alan Stoffer is a member of the teaching faculty at the Wisconsin School of Business, where he serves as the tech industry liaison for the Marketing Leadership Institute. With an MBA from WSB, Alan has a long background in business and technology.

Previously, Alan helped develop and launch new products at some of the biggest tech companies in Silicon Valley. He helped accelerate the transition to cloud-based platforms at Intuit, launched an autonomous ride-hailing service while at Google, and worked to combat misinformation at Facebook.

Alan spent several years as the owner of a digital marketing agency and currently teaches undergraduate and graduate-level classes on digital marketing. With over 17 years of business experience, Alan brings a wealth of marketing, sales, and tech know-how to the enterprises he works with.

Free Micro-Course: Navigating AI in Business -Tools, Tactics, and Use Cases