Free Masterclass: Email List Segmentation

Ken CountessKen Countess is managing director of The Countess Group, a strategic marketing and communications consultancy now in its 20th year.An award‐winning marketer, public speaker, trainer, presenter, podcaster and internationally recognized, accredited expert on Email Marketing, Social Media Marketing, Marketing Automation, and other marketing topics.Ken energizes audiences by providing them with the knowledge they need to gain an unfair advantage over their competition.Ken’s seminars and webinars are filled with people seeking timely, actionable, easy‐to‐implement information about today’s digital marketing tools (including email marketing and social media networks such as LinkedIn, Facebook and Twitter) to grow their business or non‐profit.He is highly sought after, as his engaging presentations have earned him the respect of loyal followers all over the world.Ken is an Email and Social Media Marketing Expert, certified by Constant Contact, the leading email marketing company in the country. Recognized as the company’s Top Trainer, he is one of the only winners ‐ ever ‐ of Constant Contact's Leadership Award, Ken has been one of the company’s top producing independent resellers year after year.He is also a certified partner of Keap, formerly known as Infusionsoft, a leader in Customer/Client Relationship Management software and is a member of the Microsoft Partner Network. Ken is also an affiliate partner of Zoho and TechSmith (maker of Camtasia and SnagIt software).Ken has held executive management positions at several Fortune 100 companies and has been a senior partner at a 35‐person marketing firm. While with such well‐known companies as Motorola, Marriott and Caremark, Ken provided award‐winning leadership for the fastest growing divisions of these industry leaders.Over his distinguished career, he has been responsible for the creation and delivery of multiple successful marketing and sales growth strategies, strategic messaging and communications, and change management programs for worldwide markets.Ken energetically participates in several professional organizations. He is a member of the Greater Seminole County Chamber of Commerce and is a past president of the International Association of Business Communicators Central Florida Chapter.Ken has also served on the Council on Corporate Communication of The Conference Board, the Board of Directors of the Texas Association of Business (Texas State Chamber of Commerce), and served as a committee chair on the Executive Committee of the Motorola Public Relations Council.Additionally, he served on the Seminole County (FL) Public Schools Foundation's Development Committee, the Seminole County Take Stock in Children Leadership Committee and several other organizations.He is graduate of 2 Leadership Programs - Southlake (TX) and Boynton Beach (FL).Ken holds an M.B.A. in Marketing from Florida Atlantic University and a B.A. in Business Economics from the State University of New York.

Ken Countess

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As a small business, you have an advantage over larger businesses. You see and interact with your customers on a daily basis. These relationships with your customers, clients, or members allow you to create more personalized email marketing efforts that get great results. Personalization goes beyond just adding their name to your emails.In this workshop, we’ll show you:<ul><li>What it means to personalize your email campaigns</li><li>How to add simple personalization in your emails</li><li>How to personalize based on what you know about your subscribers</li></ul>Time to give your business the attention it deserves!

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Free Masterclass: Email List Segmentation

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Free Masterclass: Email List Segmentation

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