Forge Your Future

The Point Park University Public Relations Student Society of America (PRSSA) is a chapter of PRSSA national, a society for students interested in public relations and communications that advocates for high standards in academics, ethics and diversity in the field of public relations. The chapter coordinators are president Courtney List and vice-president Morgan McCoy.

Point Park University PRSSA

The intersection of business, marketing and communications is now. With the ever-changing media landscape and the challenges it presents to the commerce leaders of tomorrow, a strong foundation is necessary for success. Forge Your Future, a student conference presented by Point Park University PRSSA/AdFed seeks to answer the following questions,
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What are the major emerging trends and best practices in the fields of marketing, business and communications?
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What can young professionals do to become valuable leaders in tomorrow's workforce?
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What's next?
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Pittsburgh is a mighty force in the world of business, marketing and communications with standout firms, savvy entrepreneurs and an inherent steel-strong attitude. Point Park University lives in beautiful Downtown Pittsburgh, directly in the center of the madness. Students are a stone throw from major players in the business, marketing and communication sectors. It's time to forge your future and make your mark. Start here.  
Registration is $35 from January 1, 2019 to the day of the conference. Your registration includes breakout sessions, keynote speakers, campaign tabling and a networking mixer. 
SCHEDULE
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8:30 - 9 am: Registration - 200 Lawrence Hall
9 - 10:15 am - Keynote and Introduction - 200 Lawrence Hall

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Introduction
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Dr. Jim Ice, The PR Role in Driving Change | Carlow University
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Jen Bullano Ridgley, Game Plan for Communicating Like a Champion | Pittsburgh Penguins
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Leadership Summit - PRSSA Chapter Leaders only - Center for Media Innovation 
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10:15 -10:30 Break
10:30 -11:45 Breakout Session

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Ben Butler, How to Get to Where You Want to Go in Your Career | Top Hat - Lawrence Hall 200
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Nick Paradise, Riding the Reactions Roller Coaster: PR and Reputation Management in the Social Media Era | Kennywood - Center for Media Innovation 
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<LI>Jordan Mitrik, Influencer Marketing and the Importance of Relationship Building in PR | Brunner - JVH Auditorium</LI>
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11:45 - 1:15 Lunch on your own
1:15 - 2:30 Expert Expo - Center for Media Innovation
2:30 - 3:45 Breakout Session

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Steve Radick, Stop Trying to Fit In. Start Trying to Stand Out. | BCW - Lawrence Hall 200
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Paul Furiga, Storytelling During Crisis | WordWrite Communications - JVH Auditorium
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3:45 - 4:00 Break
4:00 - 5:15 - Keynote and Closing - Lawrence Hall 200

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Catherine Clements, A Closer Look at Havas PR | Havas PR
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Miles Ritenour, Dilly Dilly: Behind the Scenes | Bud Light
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Closing Remarks 
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5:15 - 7

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Dinner - Wolfies Pub - 274 Forbes Ave, Pittsburgh, PA 15222
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Point Park University

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Forge Your Future

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