Food Tourism Workshop: Leveraging the Power of Storytelling

Storytelling is a vital part of growing food tourism across the Genesee Valley Region and within your business. When travelers visit a new place, they are looking for authentic experiences, especially when it comes to food and drinks. What are the local dishes? Ingredients? History of the food? Being able to communicate the story behind the meals and beverages you serve will improve the visitor experience and increase customer awareness of your business' offerings.

Join Letchworth Gateway Villages and the Culinary Tourism Alliance for an interactive, online storytelling workshop on Tuesday, January 26th from 10am-12:30pm. Learn to leverage work happening in your region, make smart use of the tools available to you, and build your audience while staying true to your brand identity.

Culinary Tourism Alliance Facilitators

• Agatha Podgorski, Director, Communications
• James Arteaga, Research and Engagement Coordinator

Featured Guest Speaker

• Danielle French, founder of South Pond Farms, and the host of the former Netflix series, Taste of the Country.

Deadline to register: Monday, January 25th.