Wednesday, April 30

Find Your Ideal Client

Learn how to connect with your ideal customers and clients, and stop attracting people who drain all the passion from running your business.

By Molly Hicks, Brand Strategist

Select date and time

Wednesday, April 30 · 11:30am - 2:30pm CDT

Location

UBT Small Business Center

1248 O Street Lincoln, NE 68508

Refund Policy

Refunds up to 7 days before event

Agenda

9:30 AM - 9:40 PM

Welcome & Introductions

During this time, we'll discuss what to expect during the workshop and briefly introduce ourselves. Each attendee will get 60 seconds to share about themselves, their business, who they serve, and wh...

9:40 AM - 10:20 AM

Understanding YOU

What you think and feel affects how you run your business, whether you like that fact or not. So before we can talk about who you want to work with, we need to understand what makes you tick.

10:20 AM - 10:50 AM

What is an IDEAL client and why do you need one?

Learn why it's important not to try and market to every single person in this city and around the world, and why it's important to focus only on your niched down audience.

10:50 AM - 11:00 AM

Bathroom & Stretch Break

This is the time to stretch, grab a snack, and chat with other attendees!

11:00 AM - 12:00 PM

Putting it all into Action

With all the facts and a newfound understanding of yourself, it's time to start designing your ideal client. We'll even start to think about where these people show up online, and ways to get their a...

12:00 PM - 12:30 PM

Q&A Time

It's important that you feel confident in what you've learned--so if you have any questions or clarifications, you need once we get to this section--ask away!

About this event

Paid venue parking

Creating content is the bane of most business owner’s existence. But after this 3-hour workshop, you'll have a sustainable content creation system that will help you connect with your ideal client, improve SEO, and grow your business.

Frequently asked questions

What do I need to bring?

You don't NEED to bring anything. However, attendees in the past have brought their laptop, tablet, notebook, favorite pen, highlighter, sticky notes, fidgets, and snacks, to name a few.

Is this an interactive workshop?

Oh yes--this is a hands-on environment. You will have a workbook to complete different exercises to apply what you're learning. But you also have opportunities to ask questions for clarification, examples within your market, or help with one of the exercises throughout the workshop.

Where is the Small Business Center located?

From the O Street Entrance to UBT, the Small Business Center is the room with Glass Walls to your left behind the security desk. ( So, technically, down the hallway to your left, first door on the right.) If you are entering from the Garage it's at the opposite end from Stories Coffee.

Is there food onsite?

Food and Beverages can be purchased at Stories Coffee within the UBT building. (Opposite end of the building from the Small Business Center.) You are welcome to grab something to eat and drink and bring it to the workshop.

Organized by

Molly Hicks, Brand Strategist