Customer Craze: Make Them Obsessed With Your Company

Cal Poly Center for Innovation & Entrepreneurship

<P STYLE="text-align: center;"><SPAN STYLE="color: #008000; font-family: helvetica; font-size: x-large;"><STRONG><SPAN STYLE="text-decoration: underline;">Customer Craze: Make Them Obsessed with Your Company</SPAN></STRONG></SPAN></P>
<P STYLE="text-align: center;"><SPAN STYLE="font-family: helvetica; font-size: large; color: #ffcc00;"><SPAN STYLE="line-height: 28.8px;"><STRONG>CIE's Entrepreneurship Forum Series</STRONG></SPAN></SPAN></P>
<P STYLE="text-align: center;"><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: medium;">Tuesday, February 7th, 2017</SPAN></P>
<P STYLE="text-align: center;"><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: medium;">Registration begins at 4:30 pm in the Performing Arts Center, Main Lobby </SPAN></P>
<P STYLE="text-align: center;"><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: medium;"><STRONG><EM>Check the <A HREF="http://cie.calpoly.edu/" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">CIE Website</A> for event updates</EM></STRONG> </SPAN></P>
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<DIV STYLE="text-align: center;"><SPAN STYLE="color: #339966; font-family: arial, helvetica, sans-serif; font-size: medium; text-align: center;">“Be the change you wish to see in the world” — Gandhi</SPAN></DIV>
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<P CLASS="p1"><SPAN CLASS="s1" STYLE="font-family: arial, helvetica, sans-serif; font-size: medium; background-color: #ffffff;">We know you’re crazy about your customers, but now it’s time to make the customer crazy for your startup. Customers are what drive a company. They hold the key to your success. Meeting customers’ needs and expectations should be at the forefront of your mind as you grow your business.</SPAN></P>
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<P CLASS="p1"><SPAN CLASS="s1" STYLE="font-family: arial, helvetica, sans-serif; font-size: medium; background-color: #ffffff;">Join us as we host our winter entrepreneurship forum and feature a panel of entrepreneurs that understand it’s not just about competing on price, product or promotions: these days it’s the customer experience that counts!</SPAN></P>
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<DIV STYLE="text-align: center;"><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: medium; color: #ff0000;">Parking is available on campus, but you will have to purchase a pass. There are multiple parking pass stations located by the Grand parking sturcture.</SPAN></DIV>
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<P STYLE="line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #666666; text-align: center;"><SPAN STYLE="color: #008000; font-family: helvetica; font-size: large;"><SPAN STYLE="font-weight: bold;">PEN Portion </SPAN></SPAN></P>
<P STYLE="line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #666666; text-align: center;"><SPAN STYLE="color: #ffcc00;"><SPAN STYLE="font-family: helvetica; font-size: large;">Slogan Bingo</SPAN></SPAN></P>
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<P CLASS="p1"><SPAN CLASS="s1" STYLE="font-family: arial, helvetica, sans-serif; font-size: medium; color: #000000; background-color: #ffffff;">During the P.E.N. (Pitches, Exhibits, Networking) portion of the evening, from 4:45 to 5:45 p.m., attendees will participate in a “Slogan Bingo” game. Attendees will match slogans with the company names for the chance to win prizes! </SPAN></P>
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<P STYLE="line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #666666; text-align: center;"><SPAN STYLE="font-size: large; font-family: helvetica;"><STRONG> <SPAN STYLE="color: #008000;">Panel Discussion</SPAN></STRONG></SPAN></P>
<P STYLE="line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #666666; text-align: center;"><SPAN STYLE="color: #ffcc00; font-size: large; font-family: helvetica;">Moderated By: Dr. Jonathan York </SPAN></P>
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<P CLASS="Body" STYLE="text-align: center;"><SPAN STYLE="font-family: helvetica; color: #008000;"><B><SPAN STYLE="font-size: 12pt;">Michael Lopaka Jones</SPAN></B></SPAN></P>
<P CLASS="Body" STYLE="text-align: center;"><SPAN STYLE="font-family: helvetica;"><SPAN STYLE="font-size: 16px;"><I>Founder of Azhiaziam International</I></SPAN></SPAN></P>
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<P CLASS="p1"><SPAN CLASS="s1" STYLE="font-family: arial, helvetica, sans-serif; font-size: medium; color: #000000;">Mike is a Central Coast native who served in the Navy during the Gulf War, and earned a psychology degree from Cal Poly. He surfed professionally for 2 years and was the front man for Bootsie Merango before starting the Az.Hi.Az.I.aM extreme sports clothing brand in 2001. </SPAN></P>
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<P CLASS="Body" STYLE="text-align: center;"><SPAN STYLE="font-family: helvetica; color: #008000;"><B><SPAN STYLE="font-size: 12pt;">Darrell Rodriguez</SPAN></B></SPAN></P>
<P CLASS="Body" STYLE="text-align: center;"><SPAN STYLE="font-family: helvetica;"><I><SPAN STYLE="font-size: 12pt;">CEO of CastAR</SPAN></I></SPAN> </P>
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<P CLASS="p1"><SPAN CLASS="s1" STYLE="font-family: arial, helvetica, sans-serif; font-size: medium; color: #000000;">With over 20 years of experience as an interactive and entertainment media executive, Darrell Rodriguez has brought his acumen for efficient, results-driven production and business strategies to some of the biggest creative enterprises in the gaming industry.  As castAR CEO, Rodriguez is leading development of the first consumer focused augmented reality system for the home.</SPAN></P>
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<P CLASS="Body" STYLE="text-align: center;"><SPAN STYLE="font-family: helvetica; color: #008000; font-size: medium;"><B>Steve Beck</B></SPAN></P>
<P CLASS="Body" STYLE="text-align: center;"><SPAN STYLE="font-family: helvetica;"><I><SPAN STYLE="font-size: 12pt;">Venture Partner for Serra Ventures</SPAN></I></SPAN><SPAN STYLE="font-size: 12pt; font-family: helvetica;"> </SPAN></P>
<P CLASS="p1"><SPAN CLASS="s1" STYLE="background-color: #ffffff; font-family: arial, helvetica, sans-serif; font-size: medium; color: #000000;">Steve is managing partner at Serra Ventures and a passionate entrepreneur and technology investor. He began his career here in San Luis Obispo by launching California Cheap Skates (CCS), which grew into the world’s leading action sports e-commerce business. Subsequently, he has started and funded over 40 technology companies with eight exits and two IPOs, including the Google of China, Baidu.</SPAN></P>
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<P CLASS="Body" STYLE="text-align: center;"><SPAN STYLE="font-family: helvetica; color: #008000; font-size: medium;"><B>Jodi Andrews</B></SPAN></P>
<P CLASS="BodyA" STYLE="text-align: center;"><SPAN STYLE="font-family: helvetica; font-size: medium;"><I>CEO & Co-Founder ProTrials Research, Inc.</I></SPAN> </P>
<P CLASS="p1"><SPAN CLASS="s1" STYLE="font-family: arial, helvetica, sans-serif; font-size: medium; color: #000000;">Jodi Andrews is the Co-CEO and co-founder of ProTrials Research, Inc., a Silicon Valley-based clinical research organization dedicated to improving the quality of clinical research.  Jodi is a graduate of California Polytechnic State University with a B.S. in animal science and business.  She is active in many industry organizations and was named one of Silicon Valley’s most influential businesswomen by the Silicon Valley Business Journal.</SPAN></P>
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<P STYLE="text-align: center;"><SPAN STYLE="font-size: medium; font-family: arial, helvetica, sans-serif;"><STRONG>PIONEER PASS 2016/2017</STRONG></SPAN></P>
<DIV STYLE="text-align: center;"><SPAN STYLE="font-size: medium; font-family: arial, helvetica, sans-serif;">As always, we’re pleased to offer our Forums for free to the Cal Poly and San Luis Obispo community, but we need your financial support and help to ensure these unique and meaningful events continue for everyone. If you believe it’s important to provide a place for students, educators, entrepreneurs and industry professionals to connect, be engaged and inspired - we need you to become a Pioneer!</SPAN></DIV>
<P STYLE="text-align: center;"><SPAN STYLE="font-size: medium; font-family: arial, helvetica, sans-serif;">Pioneer members will automatically be registered for all remaining Forums. Throughout the year, Pioneers will also be invited to special industry events, and gain special recognition.  </SPAN></P>
<P STYLE="text-align: center;"><SPAN STYLE="font-size: medium; font-family: arial, helvetica, sans-serif;">For more information on this program, please email: bellazaayer@gmail.com</SPAN></P>
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Cal Poly Performing Arts Center (PAC): Pavilion Room  

Although tickets are sold out, please feel free to join us at the PAC on February 8th at 4:30pm

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Customer Craze: Make Them Obsessed With Your Company

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Customer Craze: Make Them Obsessed With Your Company

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