Background:
In the evolving landscape of retail, the distinction between online and offline shopping experiences is becoming increasingly blurred. Consumers appreciate the immediacy and sensory benefits of physical stores — such as the ability to try on clothing or directly inquire about products — which traditionally online environments struggled to match. However, with recent technological advancements, the convenience and immediacy once unique to physical retail are being effectively mirrored in digital spaces.
Our panel discussion will focus on practical solutions that facilitate this integration, featuring insights from SIRCLO, Xendit, and Fireworks. SIRCLO’s solutions – SIRCLO SWIFT for comprehensive brand.com capabilities and SIRCLO StreamLab for live commerce experiences – help brands expand their online presence while maintaining the interactive aspects of physical shopping. Xendit’s role in ensuring smooth and secure online transactions is crucial for building consumer confidence in e-commerce settings. Similarly, Fireworks enhances the online shopping experience by providing short, informative video content that aids consumers in making informed decisions quickly. The panel will explore these tools in detail, discussing how they can replicate the in-store experience online and transform how brands engage with their customers.
