Experience Development Workshop

This hands-on workshop is designed to help tourism operators turn local stories, assets, and ideas into compelling visitor experiences.

The Experience Development Workshop is an interactive, facilitator-led session that helps communities shape local stories, assets, and ideas into compelling visitor experiences.

Participants take part in guided activities, case studies, and small-group discussions to:

• Better understand who is visiting and what different visitors are looking for
• Explore how experiences can be tailored to meet the needs and expectations of those visitors
• Identify key moments that shape how an experience is remembered
• Strengthen storytelling, flow, and overall experience design
• Explore practical ways to enhance value and appeal within local capacity and seasonality

The workshop is practical and collaborative. Participants leave with clear next steps and experience concepts that can be further developed, tested, and supported through existing programs.

In the event of a snow day, this workshop will be re-scheduled for March 5th from 1pm - 4pm. Registrants will be informed via email in the event of a weather postponement.