Event Production Masterclass: Branding, Budgeting and Beyond!

Event Production Masterclass: Branding, Budgeting and Beyond!

  • UNDER 18 WITH PARENT OR LEGAL GUARDIAN

The Event Producers Playbook: A 4 part Masterclass created and facilitated by Mari Griffin the Founder & Event Producer for The Black Night

By Black Night Market

Select date and time

Saturday, May 31 · 12 - 3pm PDT

Location

Tacoma Armory

1001 South Yakima Avenue Tacoma, WA 98405

Refund Policy

Refunds up to 7 days before event

About this event

  • Free venue parking

Kickstart your event planning journey by learning how to define clear goals, create a unique event brand, and build a solid foundation for your event. In this session, you'll explore how to choose a theme, develop a concept, and design a planning timeline that will set you up for success. You’ll walk away with the tools to create an unforgettable event experience from the ground up.

Are you ready to take your event planning skills to the next level? Join us for a 4-part masterclass series designed for aspiring event producers, planners, and entrepreneurs. Whether you're hosting a small gathering or a large-scale event, this series will equip you with the essential tools and strategies to succeed.

Whether you're a beginner or looking to refine your event production skills, this masterclass is your roadmap to success. Don’t miss this opportunity to gain hands-on experience and expert insights into the world of event production!

Session 1: Foundations of Event Planning & Branding
Date: April 12, 2025
Time: 12:00 - 3:00 PM

What You’ll Learn:
Defining event goals and target audience
Creating a theme and concept that resonates
Building a strong event brand
Crafting a planning timeline

Session 2: Organizing & Logistics
Date: May 10, 2025
Time: 12:00 - 3:00 PM

What You’ll Learn:
Venue selection and permits
Coordinating vendors (catering, entertainment, decor)
Crafting a detailed event timeline and schedule
Managing risks and preparing for contingencies

Session 3: Budgeting & Funding
Date: June 14, 2025
Time: 12:00 - 3:00 PM
What You’ll Learn:
Budgeting basics and tracking expenses
Setting ticket pricing and revenue strategies
Securing sponsorships and partnerships
Exploring grants and funding opportunities

Session 4: Marketing & Content Creation
Date: July 12, 2025
Time: 12:00 - 3:00 PM
What You’ll Learn:
Social media marketing strategies
Creating engaging promotional content
Storytelling and audience engagement techniques
Day-of content strategies (photos, videos, livestreaming)

Each session is designed to be interactive and hands-on, ensuring that you leave with actionable insights and practical skills to elevate your event planning career. Don’t miss this opportunity to learn from industry experts and network with fellow event professionals.

Class tickets are non-refundable and non transferable, please be sure to schedule and plan your days accordingly to attend the masterclass in person.

Every guest who's secured a spot in the class will receive more details via email, please provide the correct email with more details.

Frequently asked questions

What should I bring?

Paper, pen / pencil, laptop or tablet to take notes.

What else should I bring?

Water / snacks and your amazing event ideas!

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