£720 – £1,560

E^HACKATHON | London

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Location

LABS Camden House

Chalk Farm Rd

London

NW1 8AH

United Kingdom

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Refund Policy

No Refunds

Event description

Description

Ecommerce is disrupting everything we know about commerce, and your brands – whether they realize it or not – are depending on you to figure it out.

But you’re not alone. You’re one of us…part of the movement to lead our brands through this change.

At the Edge by Ascential™ HACKATHON London, you and fellow industry trailblazers come together to learn and share what it takes to “win” on Amazon and other top omnichannel retailers, moving beyond traditional ecommerce 101 to deep-dive hacks into the winning strategies, best practices and data insights needed to become an ecommerce expert and grow your businesses.

Join us at our upcoming E^HACKATHON London on May 8 and May 9 in – you guessed it – London, UK!

This event is organized by Edge by Ascential™. The E^HACKATHON London is not initiated or sponsored by, or associated with, Amazon.com, Inc. or any other retailers on which our educational content focuses.




Event Format

The E^HACKATHON London is an ecommerce-centric, deep-dive masterclass summit where industry leaders work closely with insiders and experts on the latest best practices and strategies needed to succeed on the fastest growing ecommerce platforms in the world. The goal of the E^HACKATHON is not for you to listen to a lecture, but instead to provide you a working session with topical experts and industry peers.

May 8 (Day 1 - AMAZON) is a full-day summit dedicated to winning on Amazon, overflowing with amazing content including client case studies, latest perspective on Amazon and of course, the masterclass sessions. The masterclasses are assigned breakout topics led by ecommerce subject matter experts. Working in non-competitive peer-groups, you will leave these sessions having made measurable improvements to your strategy that can be implemented within your business.

May 9 (Day 2 - OMNICHANNEL) is a full-day summit dedicated to omnichannel and designed for ecommerce leaders seeking to accelerate their business with other leading pure play and omnichannel retailers in Europe. It too features masterclasses of assigned breakout topics led by ecommerce subject matter experts. Working in non-competitive peer-groups, you will leave these sessions having made measurable improvements to your strategy that can be implemented within your business.

If you're interested in also attending, please register for the two-day ticket option.




Event Benefits

  • Actionable and focused content on winning with leading retail disruptors
  • Agenda led and facilitated by top industry experts and ecommerce practitioners without sales pitches
  • Case studies shared by fellow brands in the industry
  • Non-compete breakout group format fosters open communication and collaboration on strategy and tactic best practices
  • Great networking opportunities with peers of our ecommerce movement





Who Attends:

This event is ideal for brand-side commercial Managers to Executives leading Amazon and/or overall ecommerce and omnichannel businesses seeking best practice strategies and tactics to win with this market leader.




Featured Speakers:





May 8 Agenda (Day 1):



Available Masterclass Sessions:
Each attendee will have the opportunity to submit their preferences for 3 preferred masterclass sessions to attend during the event. We will do our best to schedule each attendee for as many of their preferred masterclass sessions as possible based on session capacity and non-compete restrictions.

DEMAND GENERATION TOPICS

1. Latest Ad Features & Tools to Accelerate Your Brands - Led by Pacvue
Amazon has been launching new features in advertising at an increasingly rapid pace that will only continue to speed up. Learn 1) the newest features and functionality launched within the last few months, 2) the advances in tool technology and how brands and agencies are leveraging them to achieve a better competitive advantage and 3) the optimal support models needed internally to maximize your advertising strategy and activation.

2. Drive It & They Will Come: Demand Generation Strategies - Led by Flywheel Digital
The “build it and they will come” strategy doesn’t apply to the digital shelf. Demand generation through targeted marketing activities and promotions is critical to driving traffic, converting it into sales and accelerating your own Amazon flywheel performance. If you have the basics down and want to take it to the next level, it’s time to master some of the more advanced demand generation strategies.

STRATEGY

3. Navigating 1P, 3P and Hybrid Model Solutions - Led by Pattern
Explore the pros and cons of partnering with Amazon and how to decide whether a 1P, 3P, or Hybrid approach is best for your brand. We will explore how each platform is operated and the necessary resources and team structure to manage each platform. We will end with a discussion about pitfalls to avoid when partnering with Amazon and how to best set your brand up for success on Marketplaces.

4. Business Growth 2.0: What to Do After the Slowdown? - Led by Flywheel Digital
While Amazon has been a source of strong topline growth for years, many 1P brand manufacturers have experienced increasing business deceleration, both creating internal concerns around future growth on the platform and posing risk to the continued resource allocation and investment. Learn some of the critical strategies and tactics you can leverage to drive new growth and counter the slowdown.

5. Selling in a Borderless World - Led by Edge by Ascential & Flywheel Digital
Trading across borders in the EU adds a layer of complexity for brand owners as they design their pricing, product and go to market strategies. Learn how Amazon manages cross-border trading today, what the future of borderless commerce could look like by 2020 and ways of adapting your business to be successful in this environment.

JOINT VALUE CREATION

6. Brand Protection: Best-In-Class Strategies to Control Your Sales Online to Maximize Profit - Led by Vorys
Despite its growth and potential, the Amazon marketplace can expose all the leaks in a brand’s value chain – price matching, unauthorized 3P sellers, product diversion and grey market sales – resulting in major channel conflicts, unprofitability for both brand and retail and overall brand erosion. Learn the key strategies, foundational policies and enforcement techniques recommended to remove unauthorized sellers, stop channel conflict and end brand erosion.

7. Something Old, Something New: Best-In-Class New Product Launches & SKU Transitions - Led by Flywheel Digital
Brands must continuously bring new innovations and renovations to market; however, launching new products and transitioning SKUs successfully on Amazon is quite complex. How brands manage their SKUs can be the difference between shelf leadership or shelf extinction. Learn the key programs and strategies for successfully launching and transitioning your products to maintain and accelerate your business.




May 9 Agenda (Day 2):





Available Masterclass Sessions:
Each attendee will have the opportunity to submit their preferences for 3 preferred masterclass sessions to attend during the event. We will do our best to schedule each attendee for as many of their preferred masterclass sessions as possible based on session capacity and non-compete restrictions.

DEMAND GENERATION TOPICS

1. Developing a Retail Technology Mindset: Design Sprint Primer
In today’s ecommerce world, almost everything is technically possible. So, don’t you want to be innovative? How do you know where to start? Learn how to design a framework that enables you and your teams to tackle your key business objectives with the technical solutions available to you. This requires a different mindset with an overall focus on action, learning, and iteration.

2. How to Maximize Sales via Omnichannel Alignment
In a channel-agnostic world, to win online is not only about getting eCommerce right but more about building a unified, consistent and captivation consumer experience across all touch points, right through to retailers. However, providing a holistic view of the customer is complex. And, with many sources to capture data and insights, brands need to be able to identify what information will have the biggest impact and drive the most valuable leads to retailers. Learn best practices brands can use to break through the noise and drive engaged leads to these key marketplaces from all their digital assets.

STRATEGY

3. How to Create Outstanding D2C Experiences
The challenge of whether to invest in a D2C proposition is an issue that continues to occupy the minds of brand owners. Research into the customer experience provided by 100 global brands’ direct-to-consumer websites will frame this discussion on whether a D2C channel is right for your brand within the omnichannel mix and provide benchmarks of what makes a compelling D2C offer. We’ll highlight examples of the best and worst D2C experiences and outline the emerging operating models brand owners are employing to deliver their D2C and omnichannel strategies.

4. Supply Chain: The Secret to Ecommerce Success
Supply chain as a winning strategy. In a changing retail landscape, consumers access to technology leads to the on-demand consumer where they become demanding on what they want to buy and when they want to buy it. The traditional route to market over complicates leading to a complex, fragmented chain with alternatives to purchase. Under this new scenario, suppliers are struggling to cope with the cost emerging from new supply chain demands. In this section, we will review the latest drivers of change leading to a new set of consumers expectations, implications on the supply chain and how suppliers will need to build a new set of capabilities to stay competitive in an evolving world.

5. 8 Ecommerce Operating Models to Drive Your Online Growth
Whether you sell direct, through marketplaces or solely through retail channels, the model you choose to support your ecommerce sales can have a substantial impact on your growth trajectory. We examine the pros and cons of eight global ecommerce operating models, to help you answer questions such as whether your ecommerce capability should sit as a local, regional or global level; and whether a single sales team should take responsibility for marketplaces, online and offline sales.

JOINT VALUE CREATION

6. Planning for Profitable Growth in Ecommerce
Ecommerce is maturing in Europe’s leading markets. Retailers show more and more signs that the time for reckless growth is over and that ecommerce must be managed in a more profitable way. We will explore the strategies and initiatives that retailers might take, their impact on manufacturers and ways to address these challenges.



Partners:




Testimonials from Prior HACKATHON Attendees:

“So stimulating and insightful, I was buzzing when I left and so eager to get to work on all of the ideas that the Hackathon inspired!”

“Great actionable insights were provided that I can take back to my team and find ways to implement into our business. It also was great to hear what category leaders are doing as that's what my leadership team wants us to become.”

“I walked away with a lot of ideas to pull my business forward, and came back with some momentum to do so.”

“So many of these industry events are high-level overviews of ecommerce. This set up allowed for better learning in areas of interest across functions. It made for a particularly valuable experience.”




Venue Location:

London, UK | LABS Camden House



Contact Information

For further questions, please contact Chris Perry, VP of Global Executive Education at chris.perry@ascentialedge.com.

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Date and Time

Location

LABS Camden House

Chalk Farm Rd

London

NW1 8AH

United Kingdom

View Map

Refund Policy

No Refunds

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