Dynamic Lettering

Ken Barber is a professional letterer and font designer with 30 years of experience, dedicated to sharing his expertise to help artists boost their lettering skills.

Ken Barber

Learn easy yet effective methods for making energetic hand-lettering and logos. Open to  enthusiastic beginners & experienced artists alike.

Do you want to give your lettering extra energy or more attitude? In this information-packed online workshop, you’ll learn how to give static lettering an animated appearance by using a handful of simple yet highly effective techniques. Whether you’re a beginner who’s motived to build your skill set, or an experienced artist interested in attracting more attention to your professional work, this class will provide you with the tools needed to produce striking and distinctive lettering.During this in-depth hands-on workshop, I’ll guide you through detailed strategies for generating vibrant action-packed lettering. We’ll start by looking at bouncy serif letters. You’ll learn practical methods for customizing foundational styles, and utilizing energetic effects to compose friendly or forceful designs. Next, we’ll examine interlocking sans serif letters. I’ll show you how to weave their forms together to produce both playful wordmarks and powerful visual messaging. These core approaches are essential for today’s lettering artist looking to make meaningful and memorable work. You’ll get acquainted with loads of lettering concepts, design principles, and drawing methods during this live lettering demonstration. Draw with me and ask questions, or simply watch and follow along. Comprehensive slide presentations, eye-opening Q&amp;A sessions, and a detailed 24-page PDF instruction manual will provide additional guidance as you learn to create truly dynamic lettering!&lt;b&gt;In this class, you’ll learn how to…&lt;/b&gt;• Create distinctive personal and professional lettering work• Add personality to letters by customizing foundational styles• Compose effective eye-catching layouts• Evaluate your lettering to avoid common mistakes• Boost your skill set with proven techniques • Utilize loads of professional lettering tricks and tips&lt;b&gt;This class is ideal for…&lt;/b&gt;• Motivated newcomers and artists who are interested in making lively and engaging lettering• Experienced letterers who desire deeper creative insights into the commercial lettering process• Designers and typographers who want a nuanced understanding of dynamic letter-based compositions• Artists and illustrators who are looking to integrate animated lettering in their work&lt;b&gt;You&#x27;ll need these materials if you choose to draw along with me…&lt;/b&gt;• pencils and a pencil sharpener• an eraser• some tracing paper• grid/graph paper• a ruler• a stable internet connection and access to the Zoom app• you&#x27;re also welcome to use a digital drawing tablet if that&#x27;s your thing• a copy of my House Industries Lettering Manual is recommended&lt;b&gt;Want personal instruction?&lt;/b&gt;Although I won’t be able to comment on attendees’ individual lettering pieces during the workshop, students who would like one-on-one instruction are encouraged to purchase an add-on ticket for one-hour private lettering instruction.Because the focus of the class is on creating a unique live experience for attendees, please note that there will not be a recording of the event available after the workshop.Dynamic Lettering is open to enthusiastic students of all skill levels—&lt;b&gt;register today!&lt;/b&gt;

&lt;b&gt;Meet your instructor…&lt;/b&gt;Hi! I&#x27;m Ken Barber, a letterer, type designer, author, and instructor. I blame Don Martin comics, Santa Cruz skateboard graphics, and speed metal logos for my obsession with letterforms. For over 25 years I&#x27;ve produced distinctive logos for global brands, in addition to a number of award-winning fonts. My work is part of a few fancy institutions, including the Cooper-Hewitt National Design Museum, and the Henry Ford Museum of American Innovation. I&#x27;m the type director and studio letterer at House Industries, and I teach at The Cooper Union in New York City. I&#x27;ve authored three books, the most recent of which is my Lettering Manual released in 2020.

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Dynamic Lettering

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