This event is part of Opportunity Machine's DIY Marketing Series.
DIY Marketing Series is a 10 week series that brings together subject matter experts to dive deep into various areas of marketing to educate small business owners, entrepreneurs, and solo marketers at small businesses in useful topic areas.
Which Marketing Strategies Work Best For You?: As an entrepreneur or small business owner, you wear a lot of hats - and marketing is just one of them. So how can you spend your time doing the marketing tasks that actually move the needle for your business? From targeting blogs to content marketing, this session will review the nineteen marketing channels small businesses can use to gain traction and grow their customer base, and how you can determine which channels drive the most impact for your business. Join Theresa as she explains how to utilize the Bullseye Method, originally defined by Gabriel Winberg and Justin Mares in Traction: How Any Startup Can Achieve Explosive Customer Growth.
Each session in this series must be registered for individually. View all events in this series or register in the DIY Marketing Series event collection.
Full DIY Marketing Series Schedule:
5/29 - Build Your Brand from the Ground Up with Jaci Russo, PCM at Brand State U
6/5 - Which Marketing Strategies Work Best For You? with Theresa Goldkamp, Community Coordinator at Opportunity Machine
6/12 - Copywriting that Converts with Cheryl Bowie, Founder, Owner, and Brand Strategist at Right Angle Advertising
6/26 - How to Build Content to Fit Across the Platforms with Mallory Sandlin, Digital Media Buyer at BBR Creative
7/10 - Action! Creating Quality DIY Videos for Your Company with Mark Tassin, Creative Director at Bayou Creative
7/17 - Graphic Design for Non-Designers with Michael Russo, Chief Creative Officer at brandRUSSO
7/24 - Boost Online Visibility by Understanding SEO Essentials with Garrett Stelly, SEO Specialist at Comit Developers
7/31 - Website Optimization: Make Your Website Effective and User-Friendly with Carissa McDaniel, Sales & Marketing Specialist at Comit Developers
8/7 - Dive into Digital Advertising with Robert Hebert, President at Robert Hebert Media
8/14 - Media Buying Basics for Business with Brittany Sadlouskos, Vice President at DAA Media + Marketing
If you have any questions about Opportunity Machine's D.I.Y. Marketing Series OR if you would like to submit a question on an entrepreneurial topic, please email us at hello@opportunitymachine.org.
