DISCOVERY WORKSHOP: Content Strategy Mapping

Make Waves was established in 2015 asa community approach to digital learning & career development.Our mission is to provide digital business and career development workshops through our COVID-19 response project Make Waves: Discovery Club - an educational platform that cultivates opportunities and hard skills to a growing community of working creatives, small businesses, and students in order to thrive online. This applies to those that:have started a new business (to help fuel the economy)have lost their jobs and would like to increase their skill set for (personal or)  professional developmentneed to readjust their small business to navigate the digital realmwould like to build a separate stream of income utilizing content production & educationwould like an essential understanding of branding, content strategy, & monetizing content online

Make Waves: Discovery Club

<H4><STRONG>A WORKSHOP THAT SPEAKS TO CREATIVE PROFESSIONALS, FREELANCERS AND SIDE-HUSTLERS. LEARN TO CREATE AND BUILD YOUR CONTENT IN THE MOST FUN WAY WE IMAGINED.</STRONG></H4>
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<H4><STRONG>ABOUT THIS WORKSHOP</STRONG></H4>
<P>Content creation initiatives doesn’t start when you register a Youtube or Instagram account and start posting videos however, it begins much sooner. In this workshop, you’ll be taken through how to understand video platforms for business and learn how to develop and implement an actionable content strategy. You’ll learn how to structure your production efforts, captivate your audience on each marketing platform, and build brand awareness, loyalty, and sales.</P>
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<H4><STRONG>TAKEAWAYS </STRONG></H4>
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<P>Learn how to develop and implement a content strategy.</P>
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<P>Create an elevator pitch that clearly defines your brand, audience, and key differentiator.</P>
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<P>Understand the difference between major video hosting platforms.</P>
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<P>Learn how to use the major social media platforms to market your content and engage your audience.</P>
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<P>Identify which platforms to use for your business.</P>
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<P>Create a weekly content calendar for your business.</P>
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<H4><STRONG>PREPARATION </STRONG></H4>
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<P>This class is taken completely online</P>
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<P>We will provide a link to the platform upon registration and 24 hours before the class</P>
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<P>This class requires a computer, a phone, and strong internet connection.</P>
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<P>Apps you may consider using for video editing: iMovie, Adobe Premiere, or <A HREF="https://www.apple.com/final-cut-pro/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Final Cut Pro (free for 90 days)</A></P>
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<P>Instructed by <A HREF="https://www.raygenio.com/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">RAYMOND</A> (@raygenio), the co-founder of <A HREF="https://www.pushstory.co/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Pushstory</A> and <A HREF="http://www.makewavesworks.com" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Make Waves</A>. With speaking appearances at <A HREF="https://www.generalassemb.ly/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">General Assembly</A> & <A HREF="https://www.kollaboration.org/empower" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Kollaboration</A>. His career has led him to develop video-based online educational programs for NYU, Columbia and Parsons School of Fashion. Raymond’s creative impact is transformative and globally recognized. His belief in cultivating opportunities has allowed him to educate hundreds of thousands of freelancers, creatives and small businesses alike. </P>
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DISCOVERY WORKSHOP: Content Strategy Mapping

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DISCOVERY WORKSHOP: Content Strategy Mapping

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