Digital Transformation

TheAmerican Marketing Association(AMA) is the largest professional association for marketers in the United States with over 40,000 members worldwide. It is a professional association for individuals and organizations involved in the practice, teaching and study of all disciplines of marketing. For over six decades, the AMA has been the leading source for information, knowledge sharing and development in the marketing profession.The Hawaii chapter of the American Marketing Association was established in July 1970.

AMA Hawaii

A thought-provoking panel shares business challenges and opportunities from embracing digital capabilities to transform their organization.

Entrepreneurs Sandbox

<p>At this thought-provoking panel event, learn about companies that are undergoing (or have experienced) an organization-wide transformation where they are shifting their internal and external cultures to leverage digital capabilities. </p><p>Hear from various industries and department teams on the business challenges and success that they experienced, as well as the unexpected changes and nuances that arose along their companies' journey. </p><p>Throughout this panel, we aim to open up the conversation on what a digital transformation can mean to different organizations and address the questions that many business leaders are starting to ask, as they realize this buzz-phrase encompasses more than meets the eye.</p><p></p><h1>Digital Transformation Program</h1><ul><li>5:30 PM - Check-in and Networking</li><li>6:00 PM - AMA Hawaii Welcome and Panel Introductions</li><li>6:10 PM - Panel Discussion and Q&amp;A</li><li>7:30 PM - Program Ends </li></ul><p>Food from J. Dolan's and beverages provided courtesy of our sponsors at NMG Network and Ola Brew Company.</p><p>This is a <strong>FREE </strong>event, but donations will benefit AMA Hawaii's Student Marketer of the Year Scholarship. </p>

<h2>Meet Our Panel</h2><h3><strong>PETER DOOHER </strong>• Senior Vice President of Digital Strategy • Servco Pacific Inc. • SPEAKER</h3><p>Peter Dooher is the Senior Vice President of Digital Strategy at Servco Pacific Inc. He is responsible for Servco’s Digital Retailing initiatives as well as its product management, data visualization and analytics, CRM strategy, IT Security and Application development functions.</p><p>Peter joined Servco earlier this year from J.Crew, the New York-based multi-channel specialty retailer, where he oversaw all customer facing technology in stores and online in an organization that drove the jcrew.com omnichannel business to more than double its revenue, along with the successful launch and growth of madewell.com and jcrewfactory.com while supporting over 500 retail locations globally. During his 12-year tenure, he served in various roles, most recently as Vice President of eCommerce and Retail Application Development responsible for directing and managing enterprise-wide customer technology applications designated for eCommerce and store operations. Before J.Crew, he worked at Accenture LLC for over 9 years, implementing technology architecture and enterprise digital solutions throughout various industries from startups to Fortune 50 enterprises across the globe. </p><h3><strong>KRISTINA LOCKWOOD </strong>• President &amp; General Manager • KHON2 • SPEAKER</h3><p>Kristina Lockwood was named General Manager of KHON2, the Fox Affiliate and the CW Affiliate located in Honolulu, Hawaii in February 2013.  </p><p>Lockwood has helped to transform KHON from a traditional television station to a full-service media company.  Lockwood has helped to grow KHON2’s audience both on-air and on-line. Under her leadership, KHON2 has launched a new station KHII on Channel 5 and 1005 and developed new local program content for all three stations and the khon2.com website. Before being named General Manager of KHON2, Lockwood served as Director of Sales for Cox Media in Southern California. </p><p>She was recognized as an Industry Leader from Pacific Business News in the 2016 Women Who Mean Business Annual Awards ceremony. </p><h3><strong>TODD ROBERTSON </strong>• President/CEO • Hyperspective • SPEAKER</h3><p>Todd Robertson has worked in the field of communications and marketing with large international companies since 1990.  He believes that at the core of any movement for positive change is a powerful story. </p><p>Robertson started Hyperspective in 1996 with a mission to inspire positive change on a large scale using media. Since then, he has worked with NASA, IMAX, Kaiser Permanente, Kamehameha Schools, and many local and international organizations to apply storytelling in order to educate, inspire and move people towards better. </p><h3><strong>GRACE NIKAE </strong>• Head of Digital Marketing • Prince Waikiki • MODERATOR</h3><p>Grace Nikae has enjoyed a global, multi-faceted career as a world-renowned musician, cultural ambassador, writer, speaker, educator, and now as head of digital marketing for Prince Waikiki.</p><p>Passionate about change and creative innovation, Nikae has over a decade of experience in digital strategy. As a programmer, she has built hundreds of web and mobile applications and has served as brand consultant for organizations in Spain, New York, France, Canada, and Switzerland. Upon joining Prince Waikiki in 2017, she led the property’s digital marketing transformation. Her efforts across search engine marketing, social media platforms, website optimization, event production, and online branding and reputation management have anchored Prince Waikiki’s rebrand as a luxury hotel and secured its ranking as the number one hotel on Oahu on TripAdvisor. </p><p>Mahalo to our annual sponsors: KHON2, iHeart Media, and Watanabe Floral</p>

<h2>Parking at Entrepreneurs Sandbox</h2><ul><li>Parking is available in Lot C behind the building. Park in the numbered stalls and pay $6 cash to the corresponding stall at the box located near the entrance of Lot C. </li><li>Metered street parking is also available and is free after 6 PM.</li></ul>

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Digital Transformation

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Digital Transformation

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