Digital Transformation Kickstarter

A One-Day Intensive Workshop for Sales Excellence on LinkedIn

Social selling has fundamentally transformed the way consumers gather insight, journey through the buying process and eventually make purchase decisions. Much of the modern buyer's journey is done anonymously online, but B2B buyers are staggeringly preferential to those they consider to be authentic and overtly helpful thought leaders in their industry.

For successful business professionals who want to meet company growth goals, the new rules of social selling excellence must become second nature. In this one-day intensive and hands-on workshop, participants will begin their own journey to transform their mindset and actions online, providing them with a roadmap for success in building their own firm and sustainable lead generation system. While other social platforms can be integrated, this course will work solely on LinkedIn. Participants should arrive with a charged laptop, an accessible LinkedIn profile and be ready to take notes and immediately start taking action online. 

This one-day event is a fragment and mini-introduction to the DLA Ignite global program for social selling. This teaching is typically provided only to cohorts of up to 10 within a company on a private basis and is a part of a larger 12-week certification. This is a fast-paced and packed day leading to immediate assignments and action plans for sustained learning. Individuals are encouraged, but not required, to connect with other attendees for accountability to key success factors. 

A brief outline is as follows: 

• 9:00am - 9:30am - Breakfast and Registration
• 9:30am - 10:00am - Introductions
• 10:00am - 11:00am - The Business Case for a Social Media Strategy
• 11:00am - 11:15am - Comfort Break
• 11:15am - 12:30pm - Personal Branding & Profile Building
• 12:30pm - 1:30pm - Lunch and Networking
• 1:30pm - 2:15pm - Growing your Network
• 2:15pm - 2:30pm - Comfort Break
• 2:30pm - 3:45pm - Interactive Exercise - What are the People and Process Barriers to Implementing Your Social Strategy?
• 3:45pm - 4:00pm - Comfort Break
• 4:00pm - 4:30pm - Feedback Session & Action Plan Finalization
• 4:30pm - 5:30pm - Happy Hour and Extra Consulting Time

Thank You to Our Event Sponsor