Digital Product Masterclass

This Is Not A Storm is the Lean Innovation ConsultancyWe design and run bespoke innovation programs for bold organizations looking for the next level of culture, brand and business opportunities. This Is Not A Storm supports visionary organizations in creating and implementing Open Innovation Programs with a global reach by partnering with startups and top experts.Our focus goes on disruptive projects, radical innovation and emerging technology.We help organizations innovate not only through their products but also through their network, structure, brand or customer engagement.We believe in Collaboration, CO-Creation and the power of Dynamics.Our programs can take different shapes:Innovation Workshops // Hackathons // Accelerators // Incubators // Innovation Labs // Product Labs

THIS IS NOT A STORM

<H4>*for any question or clarification, get in touch with our masterclass wizard: Smaranda Ignat - 0745 310 092 or SI@thisisnotastorm.com</H4>
The Digital Product Masterclass is the first fully comprehensive approach to the complete product cycle from envisioning to launching and funding.
<H4> </H4>
Immerse yourself into the First Full Stack Entrepreneurship Training in Cluj and become a champion into mastering Digital Products.
These are the 7 workshops that will give you the right tools to take  brilliant ideas from the drawing-board to the marketplace:
1. Building a great team & culture; the future of work 
<UL>
<LI>mission, vision and values - culture eats strategy</LI>
<LI>how to build an engaging culture of growth</LI>
<LI>entrepreneurial attributes: attitudes vs. aptitudes</LI>
<LI>managing your psychology</LI>
<LI>team motivation and communication</LI>
<LI>organisational models: open allocation</LI>
<LI>run like Google: OKRs, delegation, prioritisation and meetings</LI>
</UL>
2. Product strategy and first steps 
<UL>
<LI>product ideas and opportunities</LI>
<LI>document and plan - canvases and the lean approach</LI>
<LI>validate the riskiest parts - iterate, learn, pivot</LI>
<LI>B2B vs. B2C startups</LI>
<LI>staged launch</LI>
<LI>interviewing customers</LI>
<LI>how to build MVPs</LI>
<LI>P-S fit and P-M fit challenges</LI>
<LI>doing things that don’t scale</LI>
</UL>
3. Marketing strategy for digital products 
<UL>
<LI>understand your market - market adoption curve</LI>
<LI>plan step by step - market segmentation</LI>
<LI>tools and frameworks - value proposition canvas, AARRR</LI>
<LI>persuasive copy for emails, landing pages, presentations and social media</LI>
<LI>PR, launching, and getting press with no budget</LI>
</UL>
4. Growth and growth hacking 
<UL>
<LI>overview of growth hacking tactics and tools</LI>
<LI>engines of growth</LI>
<LI>gamification</LI>
<LI>build products that create habits</LI>
</UL>
5. Sales the startup way 
<UL>
<LI>understanding the psychology of sales</LI>
<LI>sales management and strategy</LI>
<LI>sales tactics and lead generation</LI>
<LI>sales methodologies for B2B and B2C - spin, strategic, conceptual selling</LI>
</UL>
6. Product monetisation, metrics, and analytics 
<UL>
<LI>monetisation models</LI>
<LI>pricing models and experiments</LI>
<LI>SaaS metrics explained</LI>
<LI>lean analytics</LI>
</UL>
7. Raising funds and legal issues 
<UL>
<LI>funding sources</LI>
<LI>angels and VCs - why, when and how to raise funds</LI>
<LI>how to pitch your product</LI>
<LI>how investors valuate and evaluate a startup</LI>
<LI>investment process and termsheets explained</LI>
</UL>
 
The Masterclass will help you:
<UL>
<LI>Master a broad range of skills through to immersive, hands-on, experience with the right mix of theory and practice</LI>
<LI>Build scalable products did customers want to pay for, easier, faster and with less resources</LI>
<LI>Take brilliant ideas from the drawing board to the marketplace </LI>
</UL>

Cluj Business Center

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