DIGITAL MARKETING IN THE FRAGRANCE INDUSTRY

Introduction to Digital Marketing

• Overview of the fragrance digital landscape & importance of tailored strategies
• Identifying challenges and opportunities.
• Understanding Your Audience
• Behavior & analytics for strategy refinement
• Crafting a resonant brand narrative and captivating content
• Developing engaging narratives, crafting sensory-driven content
• Social Media Strategies
• Platform-specific content positioning
• Community building
• Q&A and Interactive Discussion
• Addressing queries and real-world scenarios.
• Summarizing key insights. and Implementing effective strategies.