Digital Directions

The Greenlee School of Journalism and Communications

Is your 'digital direction' creating the most authentic, engaging and sticky digital client campaigns? This event will show you how.

Memorial Union Sunroom, Iowa State University

Digital Directions is a gathering of advertising, public relations and communications professionals alongside aspiring students to discuss, learn and debate the changing ‘directions’ of digital communication. During this event, attendees will hear from experts in SEO, analytics, content marketing and social listening, learn about the best strategies to meet intersecting advertising and PR campaign goals and see first-hand the current and emerging tools practitioners are using to create the most authentic, engaging and sticky digital client campaigns. The event is hosted by the Greenlee School of Journalism and Communications in conjunction with Central Iowa PRSA and AAF. This first ever, tri-hosted event will be a networking extravaganza and opportunity for students and professionals to learn about the convergence of PR and advertising in the digital sphere; best practices as new digital directions emerge and the tools and certifications that will keep your businesses in the lead and your skills competitive. Registration is Free. Don’t miss out. Register now. Space is limited.Location: Memorial Union, Great Hall Agenda:Networking: 11-11:30 a.m.Lunch: 11 a.m.-12:30 p.m.Keynote Speaker: 11:50 a.m.-12:30 p.m.Keynote Speaker: Mirtha Vaca-WilkensSr. Manager, Institutional Giving and PartnershipGirl Scouts of Greater Atlantahttps://www.linkedin.com/in/mirthavacawilkens/

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Digital Directions

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Digital Directions

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