Digital Consulting Class

Digital Consulting Class

Have digital questions that need answers? Want to learn how to improve your business digitally? Anthony can help!

By Purter Family Group Marketing Agency

Select date and time

Saturday, May 4 · 2 - 2:40pm PDT

Location

Online

Refund Policy

Contact the organizer to request a refund.
Eventbrite's fee is nonrefundable.

Agenda

2:00 PM

Introduction

Anthony Purter

Welcome and brief overview of the class. Introduction about Anthony, and his background.

2:05 PM

Understanding Marketing Basics

Define marketing and its importance. Discuss the marketing mix (4Ps: Product, Price, Place, Promotion). Highlight the role of marketing in business.

2:10 PM

Target Audience Identification

Emphasize the significance of knowing your target audience. Provide methods for identifying and analyzing target demographics. Share examples of successful target audience identification.

2:15 AM

Digital Marketing Overview

Briefly explain digital marketing and its channels. Touch on social media marketing, email marketing, and content marketing. Discuss the advantages of digital marketing over traditional methods.

2:20 PM

Questions and Answer

What can Anthony help you?

About this event

Frequently asked questions

What is the most effective marketing channel for a small business?

The effectiveness of a marketing channel depends on various factors, including your target audience and business goals. However, digital channels like social media and email marketing are often cost-effective for small businesses.

How do I identify my target audience?

Conduct market research to understand the demographics, preferences, and behaviors of potential customers. Utilize surveys, analytics, and customer feedback to refine your target audience.

What role does branding play in marketing?

Branding is crucial for building a recognizable and trustworthy identity. It influences how customers perceive your business. Consistent branding across all channels helps establish a strong brand presence.

What are the key metrics to measure in a marketing campaign?

Key performance indicators (KPIs) include conversion rates, click-through rates, engagement metrics, and return on investment (ROI). The specific metrics depend on your campaign goals.

How can I improve my social media presence?

Consistent posting, engaging content, and understanding your audience are vital. Utilize social media analytics to identify popular content and optimize posting times.

Is influencer marketing effective for all businesses?

Influencer marketing can be effective, but its success depends on your industry and target audience. Ensure the influencer aligns with your brand and values.

What are some cost-effective marketing strategies for startups?

Content marketing, social media marketing, and email marketing are cost-effective strategies for startups. Leveraging user-generated content and word-of-mouth can also be impactful.

What is the significance of SEO in digital marketing?

Search Engine Optimization (SEO) is crucial for improving your website's visibility in search engine results. It enhances organic traffic and helps potential customers find your business online.

How often should I review and update my marketing strategy?

Regularly review your marketing strategy, especially when there are changes in the market or your business goals. Update it to adapt to evolving trends and consumer behavior.

Tags

Organized by

Purter Family Group Marketing Agency