Digital Bootcamp

The Orange County Inland Empire SBDC Networkis funded in part though a cooperative agreement with the U.S. Small Business Administration and California State University Fullerton and extended to the public on a non-discriminatory basis. SBA, Governor’s Office of Business and Economic Development, and California State University, Fullerton cannot endorse any view, product, opinions or services of any external parties or activities.The Orange County Inland Empire SBDC Networkis funded in part through a Grant with the Governor’s Office of Business and Economic Development. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the Governor’s Office of Business and Economic Development.*Disability: Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Please contact Katrina Smith at kmpayne@fullerton.edu or at 800-616-7232.*Refund and cancellations: You must give our office 48 hours notice of any changes or cancellations. If the cancellations or change is not done 48 hours before the event, a full registration fee will be charged.Our 48-HOUR RULE is Strictly Enforced!

Orange County Inland Empire SBDC

Tuesdays: January 24 - February 14 from 10 AM - 12 PM.

A four-part series to expand your online presence by launching and growing your online e-commerce store. Business owners will develop skills to drive traffic, grow on brand exposure, and reach larger audiences online while developing a strong understanding of the key elements needed to build and expand a robust e-commerce portal for their business.Four 2-hour cohort workshops; you must attend all sessions!Session 1 - YOUR WEBSITE (Jan 24 I 10 AM - 12 PM) What you need to build your e-commerce website, from securing your domain name to the content on your site.During this session, we will cover the following:<ul><li>Securing your domain name</li><li>E-commerce platforms</li><li>Hosting platforms</li><li>Website Content</li><li>Blogs</li><li>Merchant Accounts</li><li>Return &amp; Privacy policies</li><li>On-site Marketing</li></ul>Session 2 - DRIVING TRAFFIC (Jan 31 I 10 AM - 12 PM) How you can advertise your online business through different social media platforms, emails, and advertising.During this session, we will cover the following:<ul><li>Social Media Marketing</li><li>Ads</li><li>YouTube</li><li>Email Marketing</li></ul>Session 3 - MARKETPLACES (Feb 07 I 10 AM - 12 PM) How to know which platforms work best to sell your products. Choosing your marketplaces with pricing considerations.During this session, we will cover the following:<ul><li>Marketplaces</li><li>Social Commerce</li><li>Pricing Considerations</li><li>Groupon</li><li>Online Directories</li></ul>Session 4 - SCALABILITY - KPIS FOR YOUR ROI (Feb 14 I 10 AM - 12 PM) Tracking outcomes and ensuring Return on Investment(ROI). Packing and shipping solutions, Key Performance Indicators(KPIs) for future growth and sustainability.During this session, we will cover the following:<ul><li>Packaging &amp; Shipping</li><li>Key Performance Indicators for goals and controls</li><li>Growth &amp; Sustainability</li></ul>*﻿Registration closes Monday, January 23 at 12:00 PM. *﻿* Emails to participants will go out after registration closes.

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Digital Bootcamp

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Digital Bootcamp

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