A four-part series to expand your online presence by launching and growing your online e-commerce store. Business owners will develop skills to drive traffic, grow on brand exposure, and reach larger audiences online while developing a strong understanding of the key elements needed to build and expand a robust e-commerce portal for their business.

Four - 1.5 hour cohort workshops, must attend all sessions!

Your Website

What you need to build your e-commerce website, from securing your domain name to the content on your site.

During this session we will cover:

Securing your domain name
E-commerce platforms
Hosting platforms
Website Content
Blogs
Merchant Accounts
Return & Privacy policies
On-site Marketing

Driving Traffic

How you can advertise your online business through different social media platforms, emails, and advertising.

During this session we will cover:

Social Media Marketing
Ads
YouTube
Email Marketing

Marketplaces

How to know which platforms work best to sell your products. Choosing your marketplaces with pricing considerations.

During this session we will cover:

Marketplaces
Social Commerce
Pricing Considerations
Groupon
Online Directories

Scalability - KPIs for your ROI

Tracking outcomes and ensuring Return on Investment(ROI). Packing and shipping solutions, Key Performance Indicators(KPIs) for future growth and sustainability.

During this session we will cover:

Packaging & Shipping
Key Performance Indicators for goals and controls
Growth & Sustainability

There will be 5 different sessions to choose from:

Session A: Mondays, Nov 9, 16, 23, 30 @ 3:30pm -5:00pm
Session B: Tuesdays, Nov 10, 17, 24, Dec 1 @ 10:00am -11:30am
Session C: Wednesdays, Nov 11, 18, 25, Dec 2 @ 2:00pm -3:30pm
Session D: Tuesdays, Nov 17, 24, Dec 1, 8 @ 1:00pm -2:30pm
Session E: Wednesdays, Nov 18, 25, Dec 2, 9 @ 11:00am -12:30pm

Digital Bootcamp

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