DevGuild: Product Marketing

Heavybit

Whether you’re launching a new product, feature, or enterprise suite— there’s an art and science to the way you reach, engage, and delight your users. Join 200 founders and product leaders for a half-day of discussions on how they bring winning products to market again and again.
 At this event you’ll learn to: 
<UL>
<LI>Define your product and feature launch playbook; </LI>
<LI>Build brand positioning and persona-driven messaging; </LI>
<LI>Optimize your site, content, and channels for growth; and, </LI>
<LI>Cascade your product marketing to sales enablement and collateral. </LI>
</UL>
Speakers: 
<UL>
<LI>Co-Founder and CEO, GitLab </LI>
<LI>Co-Founder and CPO, Zapier</LI>
<LI>Co-Founder and COO, Bitnami</LI>
<LI>Founder, FYI, Crazy Egg, Product Habits, KISSmetrics</LI>
<LI>Co-Founder and CEO, Netlify</LI>
<LI>Co-Founder and CPO, npm</LI>
<LI>Head of Products, Cloudflare</LI>
<LI>CPO, CloudBees</LI>
<LI>Developer Relations Program Manager, Google</LI>
<LI>Head of Product Marketing, WeWork</LI>
<LI>VP Product Marketing, Jama Software</LI>
<LI>Head of Product Marketing, Stripe</LI>
<LI>Director of Product Marketing, Figma</LI>
<LI>VP Marketing, Solo.io</LI>
<LI>Director of Product Marketing Platform, Shopify</LI>
<LI>VP Product Marketing at Pendo.io</LI>
<LI>Co-Founder, Reify</LI>
</UL>
Topics:
<UL>
<LI>Defining Product Marketing & Metrics</LI>
<LI>How to Build a High-Fidelity Persona & Segment Users</LI>
<LI>Messaging as Truth</LI>
<LI>Command Control Launch Strategy</LI>
<LI>Iterative Product & User Experiments</LI>
<LI>Organic Growth & Platform Adoption</LI>
<LI>From DevTool to Ecosystem</LI>
</UL>

Folsom Street Foundry

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