Developing a Marketing Strategy, LM 7/22

Developing a Marketing Strategy

By NYC Department of Small Business Services

Date and time

Monday, July 22 · 11am - 1pm PDT

Location

Online

About this event

  • Event lasts 2 hours

    Many business owners spend significant money on marketing. But few have a research-based marketing strategy that ensures every one of those dollars is well spent. The goal of this course is to help entrepreneurs at any stage build a foundational marketing strategy that will inform every marketing tactic they use. During this course, you will:

    •Define the “why” behind why you are in business

    •Map out your customer using a customer persona

    •Develop your unique value proposition (UVP)

    •Write and deliver an elevator pitch

    •Understand the value and role of digital marketing in a business strategy.

    This course is the first module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. It is followed by the second module, “Creating Content Your Customers Value.”

    Please note: This class will be a webinar and you will receive the details needed to join by email 24 hours prior to the start time.

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    Organized by

    NYC Department of Small Business Services

    The NYC Department of Small Business Services helps unlock economic potential and create economic security for all New Yorkers by connecting New Yorkers to good jobs, creating stronger businesses, and building thriving neighborhoods across the five boroughs.

    You can register for all of our free events and courses, including BE NYC and WE NYC events on Eventbrite. For questions about individual courses or to register over the phone, please contact our staff at one of our NYC Business Solutions Centers.

    For more information on all of our services, call 888-SBS-4NYC (888-727-4692) or visit nyc.gov/sbs.