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Designing with Purpose

Richard Cumming @_TwoGoats

Wednesday, June 7, 2017 from 6:00 PM to 9:30 PM (EDT)

Designing with Purpose

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Bird, RSVP   more info Jun 7, 2017 $20.00 $2.09
Includes open bar, wholesome food, intelligent talks and cool people!
Jun 7, 2017 $30.00 $2.64
Full Price   more info Jun 7, 2017 $35.00 $2.92

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Event Details

Hello Gluggers!

Today, more than ever brands are expected to be activists : to not only take a social stance, but back up their words with action. The rewards for those brands that succeed - Tom’s, Tesla, Warby Parker - are great, and the downside for those who stumble - Pepsi, United, Uber, Under Armor - is steep.

Join Two Goats and Good is the New Cool and Creative Alliance for GlugNYC ‘Designing with Purpose’ which brings together thought-leaders from the worlds of advertising, brands and social entrepreneurship who are interested in using the power of design and creativity to do more good in the world.

As usual, OPEN BAR, scrumptious FOOD, MUSIC by Merv Jay and immersive activations brought to you by Two Goats – a VIRTUAL REALITY Advertising Studio, and founders of Glug New York, a thought leadership event series, designed for the creative community.

**See here for all past #GlugNYC events!**


Richard Cumming, President/CEO at Two Goats 

Afdhel AzizFounder and Chief Creative Officer at Conspiracy of Love

Jenifer Willig, Co-founder of Motive and Whole World Water

Jason Harris, President/CEO at Mekanism, Co-founder of Creative Alliance

Zeppa Kreager, Director of Creative Alliance 

Dan Shannon, Managing Director at Purpose

Danny Lafuente, Co-Founder of Simple Vodka




Afdhel Aziz, Founder and Chief Creative Officer at Conspiracy of Love

Afdhel Aziz is one of the world's leading experts in marketing innovation and social good. After a 20 year career at Procter and Gamble, Nokia, Heineken and Absolut Vodka, he is now currently the Founder and Chief Creative Officer of Conspiracy of Love, a think-tank and idea incubator that helps Fortune 500 brands use culture and technology as a force for good. Afdhel is the co-author Good is the New Cool: Market Like You Give a Damn, a provocative manifesto for a bold new model of 21st marketing that helps brands ‘do well by doing good’.

Twitter: @afdhelaziz 



Jenifer Willig, Co-founder of Motive and Whole World Water

Jenifer Willig is the Co-Founder of Motive – a social innovation company. motive works with large companies and organizations to help model social impact into their business. Clients include Morgan Stanley, Getty Images, Gap Inc., GE, Old Navy, the TRUTH campaign, HT Pro Bono Legal, Friends of the Global Fight, Tribeca Shortlist and more. 

Jenifer is also the co-founder of WHOLE WORLD Water, a social enterprise uniting the hospitality & tourism industry to raise money for clean and safe water projects globally.

Prior to starting motive, Jenifer led the (RED) organization founded by Bono and Bobby Shriver to fight AIDS in Africa. In 2013 she was named one of the 10 Most Generous Marketing Geniuses by Catch a Fire’s Generosity Series featured on Fast Company. Jenifer is a NationSwell council member; is on the board of the I AM WATER Conservation Foundation and a 92 Street Y Women in Power mentor.


Instagram: @motivethinks / @jenwillig / @wholeworldwater

Jason Harris, President/CEO at Mekanism, Co-founder Creative Alliance

Jason Harris, President and CEO of award-winning creative agency Mekanism, works closely with brands to create shareable and provocative campaigns that engage audiences. Under his leadership, Mekanism was named to Ad Age's 2016 Best Places to work, Agency A List, Creativity's Creative 50, Effie’s Most Effective Independent Agencies, and Harris has been profiled by The New York Times, Fast Company and ABC’s “Nightline.”

Harris serves on the board of directors for Advertising Week, the United Nations’ Social Impact Leadership Council, and is an advising member of the elite Brand 50. He has helped build some of the world’s most iconic brands: Disney, adidas, Levi’s, Ben & Jerry’s, The White House, Nordstrom, Pepsi, MillerCoors, Amazon and The North Face.  In 2015, Harris was named #5 on the list of the top 10 most influential social impact leaders. His methods have been covered and studied by Harvard Business School.

Twitter: @jason_harris / @mekanism


Zeppa Kreager, Director of Creative Alliance 

Zeppa Kreager is the Director of the Creative Alliance, a group of creatives including ad agencies, branding experts, producers, platforms and influencers who do pro bono work to create, support and promote non-profits.

Prior to this role, Zeppa served as the Director of Public Engagement for Vice President Joe Biden, where she lead his outreach to the entertainment industry, elected officials and stakeholders in multiple policy areas. Before going to the White House, Zeppa worked Airbnb, Battleground Texas and Obama for America. Zeppa attended Hood College. She grew up in Hastings, Nebraska

Twitter: @ZeppaKreager



Dan Shannon, Managing Director at Purpose

Dan Shannon helps mission-driven organizations build engaged communities of supporters through smart strategy, compelling campaigns, and world-class content, including the ACLU, UNICEF, and the Gates Foundation. Previously, Dan worked at People for the Ethical Treatment of Animals, where he launched and grew peta2, a youth-focused sub-brand, to an audience of more than 1,000,000 people. Dan lives in Brooklyn with his wife Annie and their daughter Sadie, where they run a popular vegan lifestyle blog & have written two vegan cookbooks. This solar system's yellow sun gives him a wide range of super powers.

Twitter: @Superdan79 / @Purpose



Danny Lafuente, Co-Founder of Simple Vodka

Danny Lafuente is the Co-founder and CEO of Simple Vodka, a socially conscious startup in the Wine & Spirits industry. Simple Vodka is an ultra smooth, gluten-free potato vodka distilled in Idaho and distributed in NYC and Miami. For every drink serving produced, Simple Vodka donates at least 1 meal to hungry people in the US (20 meals per bottle). 

Previously, he was the Assistant Director at NYU’s Berkley Innovation Lab and worked with hundreds of entrepreneurs on business modeling and fundraising. He is the co-founder of The LAB Miami, a coworking space in Miami, FL; Mano Americas and 01, a maker-focused education and events company; and SciTech Scity, a science and technology campus in Jersey City. He graduated in 2010 with a B.A. in International Relations from the University of Pennsylvania.

Instagram: @SimpleVodkaCo
Facebook:  /SimpleVodka
Twitter: @SimpleVodka



Creative Circle  is a specialized staffing agency that connects innovative advertising, marketing, creative, and interactive professionals with companies seeking talent on a full time basis.

WeWork transforms buildings into beautiful, collaborative workspaces. Get the space, community, and services you need to make a life, not just a living.



The Drum 



  212 Brewery                                   Simple Vodka 


Merv Jay!

Have questions about Designing with Purpose? Contact Richard Cumming @_TwoGoats
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When & Where

WeWork Rooftop
1460 Broadway #17 Floor
Times Square
New York, NY 10017

Wednesday, June 7, 2017 from 6:00 PM to 9:30 PM (EDT)

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Richard Cumming @_TwoGoats

About Two Goats...

Two Goats is an Experiential Marketing Agency, creators of immersive and social brand experiences. Two Goats produces campaigns for travel, entertainment, health & beauty, retail, fashion, social impact and automotive sectors. Founder, Richard Cumming, worked over two decades in leading Advertising agencies wordwide, he is a creative marketing startegist and regular speaker at design technology events. You can follow Two Goats, Twitter and Facebook.

About Glug...

Glug has been intoxicating the creative community for over 6 years. It is a series of events for the design and creative community. There are now 18 cities around the world hosting Glug events. Based around a series of talks and informal notworking, Glug has become one of the most exciting, credible, and well attended creative events around. You can follow Glug Blog, Twitter, and Facebook.

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